Destination organizations act as brand stewards, working to build the reputation of their destination as a great place to live, work, visit and invest, while delivering the benefits of travel promotion so the community thrives.

Examples of Community Alignment & Engagement

Engaging and Educating Residents, Creating Community & Stakeholder Support, Community & Stakeholder Engagement Strategies, Transparency Strategies, Balancing Priorities, Incorporating Social Impact Elements (such as Representation of Underrepresented Groups, Accessibility and Cultural Sensitivity), Integrating Intellectual Capital