VisitLEX: Increasing Accessibility Through Sensory Mapping

Social Impact Framework: Accessibility 

What was the issue you were trying to address?

We recognized that accessibility extends beyond physical accommodations and includes making sure neurodivergent individuals and those with sensory sensitivities feel welcome and comfortable exploring our attractions. Many local venues lacked tools to communicate sensory information, creating barriers for visitors who needed this support.

Without clear resources about sensory triggers like noise levels, crowds, or lighting, some families and individuals were unable to fully enjoy what Lexington has to offer. We saw an opportunity to close this gap by providing sensory information that empowers all visitors to plan with confidence. 

What were the stated objectives of your initiative?

Our objectives were to ensure that everyone, regardless of sensory needs, feels welcome and able to enjoy Lexington’s attractions. Through launching a sensory mapping pilot program, we aimed to:

• Create sensory maps for participating attractions
• Increase awareness among local venues about sensory accessibility
• Empower visitors with information to plan comfortable experiences
• Promote inclusive tourism through small, actionable steps

What were the specific metrics we used to measure the success of our efforts?

We measured the success of the pilot program by tracking:

• The number of attractions completing sensory maps (nearly 10 attractions in the first year)
• Feedback from visitors and families using the maps
• Adoption of sensory-friendly practices by partner venues
• Increased awareness and conversations about accessibility across our tourism ecosystem 

What were the specific outcomes and results of your efforts?

Since launching the program, we have created Sensory Maps for almost 10 attractions. The maps can be accessed here, and are updated constantly. Feedback from families and community organizations has been overwhelmingly positive, showing that visitors feel more confident and comfortable exploring local spaces.

Our initiative has also sparked interest from more attractions, leading to expanded participation and a growing movement toward sensory inclusivity in Lexington’s tourism offerings. 

What other information would you like to share, including any best practices or key lessons learned?

One of our biggest lessons is that meaningful accessibility improvements don’t have to be complicated or expensive. By starting with simple tools and clear communication, we have created more welcoming environments for neurodivergent travelers and visitors with sensory sensitivities.

Collaboration with venue staff and partners has been essential to our success, showing the power of partnerships in fostering inclusive tourism.