Joy Lacana

Joy Lacana joined Near at the start of 2022 as the Director of Tourism Sales - EMEA. Near is the world’s largest dataset of people’s behavior in the real world with 1.6 billion devices seen monthly across the globe. Joy helps destinations across EMEA grow brand awareness and visitors by leveraging data analytics, trends and insights and using them to create sales, marketing, and communication strategies. She has been in the world of travel and tourism for over 25 years working with countless destinations, airlines, and hotels globally, including international brands such as Emirates, Club Med, JacTravel (now WebBeds), AVIAREPS and IMG.