Jerrine Lee is the Vice President of Sales at Visit Richmond, VA, where she plays a pivotal role in driving the region's success in attracting meetings, conventions, and sports events. Her dedication to promoting the Richmond Region as a premier destination for hosting events has fueled her rapid career progression within the organization. Starting as Convention & Sports Services Manager in 2016, she advanced to Sports Development Manager in 2018, then Director of Sports in 2019, followed by Vice President of Sports in 2021, and ultimately to her current role as Vice President of Sales in 2022.  

In her current capacity, Jerrine leads and manages a dynamic sales team responsible for securing major events and tournaments that contribute significantly to the region's economic growth. Before joining Visit Richmond, VA, she sharpened her skills with the Richmond Flying Squirrels, the Double-A affiliate of the San Francisco Giants, where she advanced from Assistant Director of Corporate Sales to Director of Suite Sales and Client Relations.

Jerrine holds an undergraduate degree from James Madison University and a master’s degree from Virginia Commonwealth University’s Center for Sport Leadership. She is actively involved in the industry, serving on the advisory boards for James Madison University’s Hart School of Hospitality, Sport & Recreation Management, and the Center for Sport Leadership at Virginia Commonwealth University. Additionally, she contributes her expertise as a member of the Board of Directors for the Sports, Events & Tourism Association and Co-Chair of the newly created Advisory Leadership Board with Destinations International.