Bree Nidds

Bree Nidds is a proven leader in the tourism and hospitality industry with over 10 years of experience specializing in destination management, strategic planning, and team leadership. As Chief Operating Officer at Discover Lehigh Valley, she oversees marketing initiatives and operations to drive economic impact across the region. A frequent speaker at major conferences such as IMEX and Destinations International, Nidds shares insights on destination management, sports tourism, and industry trends. Holding a Master’s in Parks, Recreation, Tourism & Sport Management from North Carolina State University, she is dedicated to advancing the global tourism industry through innovation and collaboration. Nidds has been recognized with the Smart Meetings Catalyst Award: Rising Star (2021) and has earned "20 in Their Twenties" and "30 Under 30" honors from the Professional Convention Management Association and Destinations International, respectively.