Living the Lexicon

All destination organizations are essential investments no community can afford to ignore.

Inspired by our policy briefs, Advocacy in the Face of Ideology and The New Tourism Lexicon, "Living the Lexicon" is an in-depth Q&A with destination organizations that find creative ways at speaking about destination promotion as well as demonstrating a public good towards their community.

If you would like to be featured and feel your destination organization is living the lexicon, please reach out to us at [email protected]. This content series is brought to you by the Destinations International Foundation.

Visit Frederick

Frederick, Maryland, USA

Visit Phoenix

Phoenix, Arizona, USA

Here, museums meet martini bars, scenic landscapes provide thrill seekers with adventure, and cutting edge cuisine is served up in Civil War-era buildings alongside unique specialty shops, galleries, museums, and theaters. Located less than one hour from Washington, D.C., Baltimore, and Gettysburg, Frederick, Maryland is filled with mountain views, wineries, breweries, distilleries, orchards and vibrant Main Street communities. Visitors can hike on the Appalachian Trail, visit Maryland's largest craft brewery, and tour a battlefield all in one day.

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