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AI and Sports Tourism
This foundational, instructor-led micro-course introduces a dynamic starting point for understanding how AI can transform sports tourism.
Through a single, comprehensive module, you’ll learn how AI can be used to enhance fan engagement, and economic impact strategies—whether you're directly in the sports space or working on broader tourism and event experiences.
Presented By: Mitch Mitchum, HIVE
One-Module Session
Seat Time: ~30 minutes
Dive deep into the transformative potential of AI in a high-growth market.
This session covers:
- Using AI to redesign fan experiences through immersive, human-centered planning
- Building research-backed strategies by layering concepts from sports, entertainment, and hospitality
- Creating actionable plans with AI-generated insights, including detailed implementation steps, staff activation tactics, and budget-friendly innovations
- Assessing and projecting economic impact—from concession boosts to citywide tourism benefits
- Applying AI beyond fan engagement—into team dynamics, operational enhancement, and city collaboration
Pricing
Member Rate
US$59
Non-Member Rate
US$79
What You'll Experience
- A complete walkthrough of layered AI research techniques and practical applications
- Examples of how to turn large AI reports into clear next steps, from strategy to communication
- Framing the ROI of fan experience innovations for organizational and civic stakeholders
Who Should Take This Course
- Destination professionals exploring sports tourism as an economic growth lever
- Event and venue planners seeking to elevate guest experiences using AI
- Team leaders looking to improve operational creativity and team performance
- Anyone ready to use AI as a strategy partner, not just a productivity tool