2019 Business Plan

Destinations International will continue to be the leading authority and resource to support the destination marketing and management industry and the community of people who make it work every day.

As the global trade association for destination organizations, convention bureaus and tourism boards, the Association supports the work of more than 5,400 professionals from more than 600 destinations in 15 countries across the globe.

Every day the Association works to raise the level of professionalism of the people who make up our industry. We support the exchange of relevant information and provide education, tools and best practices. We exert a collective influence in matters that impact our global community. And we position our industry as an important creator of economic opportunity in our member’s local communities and neighborhoods.

It is with the strategic goals and objectives as outlined in the 2019 Business Plan that Destinations International will continue our work of building the future of our industry through supporting each of our members with the programs they want, need and are willing to support.

What Drives Us

Our members are essential to the success of destinations worldwide.
We empower our members so that their destinations excel.
Value Proposition
We inform, connect, inspire and educate our members to drive destination economic impact, job creation, community sustainability and quality of life through travel.

Four Cornerstones of Destinations International

Destinations International is a hub connecting associations and industries to create trusted partnerships invaluable to our members.
Destinations International is the collective voice of destination organizations empowering destinations on issues big and small.
Destinations International is obsessed with what’s next for destination management through forward-focused research and relevant data.
Destinations International is the definitive resource for professional development and destination management.

2020 Strategic Goals

  • Industry Advocacy Leadership: Become the recognized advocate for the destination marketing and management industry.
  • International Impact: Expand Destinations International’s global footprint to grow membership, non-dues revenue and industry impact.
  • Strategic Partnerships: Transform Destinations International's partnership business model to create beneficial solutions for destination organization members and partners.
  • Next Generation Professional Development: Become the premier source for destination marketing and management education and professional development.
  • Equity, Diversity and Inclusion: Lead and engage diversity initiatives and opportunities within the destination marketing and management industry.