Standard Performance Reporting Handbook

Lay the groundwork for your organization's performance reporting with this handbook on basic standards across a variety of measures.

The handbook provides destination organizations with a systematic, business-minded approach to internal performance assessments, necessary to guide the decision-making process for resource management, sales and marketing campaign development, as well as staff training and development. 

Performance reporting also gives destination organizations benchmarks and a platform by which they can clearly articulate their contribution to their stakeholders and the local community. The handbook includes definitions and metrics for digital marketing and ROI formulas.

Download the handbook for free. (PDF)