Principle

MMGY NextFactor is an industry-leading consulting firm specializing in strategic planning and master planning in the travel and tourism industry. Our team of experts has delivered insights and strategies to more than 350 destinations across the globe. Our firm was founded by Paul Ouimet in 2015, following the launch of our ground-breaking DestinationNEXT initiative. Our collective team saw the opportunity to blaze a new trail for visitor economies and help destinations prepare for the next era of travel.

Recognized as one of the industry’s top thought leaders, MMGY NextFactor has developed extensive knowledge of key trends, strategies and recommended best practices. The company has gained a strong reputation internationally for our services as a leader specializing in destination organization strategic and business plans, destination master plans, organization reviews, destination scenario models & assessments, recovery plans, and brand strategies.

In 2019, we joined forces with MMGY Global, the world’s largest integrated marketing company specializing in the travel, tourism and hospitality industries. As part of the MMGY Global family, our clients have access to insights and experts in various service areas across multiple agencies throughout the world. 

Jones Lang LaSalle Incorporated (JLL)’s Global Tourism Advisory Group is a leading professional services firm specializing in growing the impact of the visitor economy on local regional and national communities creating more vibrant and resilient places to live, work and play.

JLL’s Tourism Advisory Group uses our proprietary and data driven tools to help communities leverage the visitor economy to catalyze growth, diversify industries, and ensure long-term sustainability for communities worldwide. In an increasingly competitive global landscape, our work is focused on helping destinations distinguish themselves and thrive.

Our strength lies in merging global insights with local knowledge, delivering innovative solutions that anticipate and shape the changing dynamics of the visitor economy. We understand that every Community has its unique story, challenges, and potential, and our expertise lies in helping to unlock this potential.

Our Global Tourism Advisory group has access to 49 offices worldwide, unrivaled access to global data and insight and a 350-strong team to leverage. Our access to a global community enhances our team’s ability to provide comprehensive tourism strategy services, using an inclusive, research-based approach. We offer global strategy, positioning services, and destination development at both strategic and tactical levels.

JLL's partnerships with the World Trade & Tourism Council (WTTC), Destinations International, and the World Economic Forum (WEF) provide unparalleled expertise and insights. Our collaboration with WTTC resulted in the Tourism Readiness Index, a dynamic, data-driven tool for contextualizing a destination's position in the marketplace.

We offer a wide range of services for venues of all sizes and signature destination assets, including venue optimization, feasibility studies, asset management consulting, and MICE impact analysis. Our venue design and visioning services go beyond conventional approaches, embracing innovative concepts that create unique, immersive experiences for visitors while maximizing operational efficiency and sustainability.

Our master planning expertise considers environmental sustainability, infrastructure development, visitor experiences, and community engagement. We also excel in organizational positioning and governance, advising on effective structures and processes for destination management.

As a group, we pride ourselves on thinking differently. Our deep understanding of client needs allows us to develop solutions that are truly tailored to each client's unique context and aspirations. We don't believe in one-size-fits-all approaches; instead, we challenge conventional wisdom and explore innovative strategies that set our clients apart in the global tourism landscape.

Discover how JLL’s Global Tourism Advisory Group can help shape your destination's future with our unique blend of global expertise, local knowledge, and creative thinking. Together, we'll achieve sustainable growth, improved competitiveness, and enhanced visitor experiences that stand out in the global tourism market.

A creative insights firm shaping winning strategies for travel, tourism, and hospitality leaders. As a team of market researchers working with more than 250 brands worldwide over the last two decades, Future Partners focuses on working with destination management organizations, travel brands, and tourism industry partners, from hotels and attractions to airlines. Future Partners also produces the longest-running study on American travelers with monthly livestream updates available publicly each month. 

Our Recent Case Studies and Blogs:

• Future-proofing the Workforce Case Study
• Making a Smarter Splash Case Study
• Destination Analysts Is Now Future Partners
• Travelers React to AI-Generated Travel Ads

Cvent offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, virtual, hybrid, and onsite solutions, and attendee engagement. Cvent has helped clients around the world manage millions of meetings and events. 

Civitas is a full-service firm specializing in sustainable funding solutions. Civitas provides non-profit and legal consulting services, provide legislative support, and help with all things district-related, specifically renewals and formations. Civitas believes in the transformational impact of travel. The firm empowers businesses, properties, and destinations with the resources to strengthen economic and community development worldwide through innovative funding models. Civitas's innovative funding mechanisms have generated nearly $2 billion for clients globally. The firm's expert team delivers unequaled knowledge, depth, and experience globally to destinations and communities that seek sustainable funding solutions to fuel their futures.

CFO by design (CFObd) is focused on developing organizational excellence in destination organizations.  In CFO by design's world, that means that the numbers are just the beginning.  Their work is designed to align resources to the key objectives of the organization, provide strategic counsel, and enhance processes and outcomes.

CFO by design is a specialized, nimble firm focused on bringing the best talent to their engagements through collaborative, aligned partnerships targeted to ensure that you have best counsel available. 

Their team has over 45 years of combined experience working with and in destination marketing organizations.  CFO by design speaks your language and understand your industry and your needs.

CFO by design is also the team behind RISE (Report on Inclusive Spending Efforts): an interactive, data driven tool to advance and measure your DEI initiatives through a simple, yet comprehensive, survey to understand how your spending supports diverse vendors and to understand the diversity of your partners so that you can more effectively promote and sell them.