Vail Ross headshot
Vail Ross
SVP, Global Business Development & Marketing

Vail Ross, STR’s Senior VP of Sales & Marketing, is responsible for the overall coordination, functional management and leadership of the company’s business development and marketing strategies.

Vail is often featured as a guest speaker at international, national, regional and state conferences. She is an active member of the Destinations International Foundation Board of Directors Executive Committee, HSMAI Americas Board of Directors, Tennessee Hospitality Association Board of Directors, Greater Nashville Hospitality Association Board of Directors, and the Margaret Maddox YMCA of Nashville. She was recognized by Hotel Management as one of the Influential Women In Hospitality of 2019 and was the recipient of the 2013 American Hotel & Lodging Association John Whitaker Award.

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.