Vail Ross headshot
Vail Ross
SVP, Global Business Development & Marketing

Vail Ross is Senior Vice President of Global Business Development & Marketing for STR. Vail is responsible for the overall coordination, functional management and leadership of the business development and marketing strategies for STR.  She is often featured as a guest speaker at international, national, regional and state conferences. Vail is the past chair for both the AH&LA Women In Lodging (WIL) and the HSMAI Foundation Board of Directors.  Currently an active member of the Destinations International Foundation Board of Trustees, Greater Nashville Hospitality Association Board, and the Margaret Maddox YMCA of Nashville. She is a past recipient of the American Hotel & Lodging Association John Whitaker Award, which is presented to an outstanding hotel industry partner for their dedication to and innovation within the industry.  

STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces.