Leslie Bruce headshot
Leslie Bruce
President & CEO
Banff & Lake Louise Tourism

Leslie has led the team at Banff & Lake Louise Tourism for the past four years as President & CEO, inspiring the world to experience the indelible awe of Banff and Lake Louise. Through engaging members and partners across the destination, the organization is a primary driver of the tourism economy in the Canadian Rockies.

With over 15 years of experience in the travel industry, Leslie has a track record of strong leadership, sustainable growth, innovative strategy and delivering results. Before joining Banff & Lake Louise Tourism in early 2015, Leslie launched the Canadian division of Spafinder Wellness 365, the world’s largest marketing, media and gifting company for the wellness industry. Her past experience also includes being a member of the executive management teams of both TUI Education North America and Quark Expeditions (TUI’s polar cruising brand).  She has also served as Chief Operating Officer for luxury tour operator Butterfield & Robinson.

Committed to the strength of our industry and the importance of collaboration, Leslie has served on the Executive Committee of the Destination Marketing Association of Canada for the past three years.