Research Reports & Studies
Download Destinations International research dedicated to quantifying and reporting the positive influence destinations have on the socio-economic prosperity of their communities.
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E.g., January-2021
We are in what we call the Great Interruption. A pandemic, civil unrest, widespread unemployment, a recession, natural disasters – all made worse by the...
October 2020
The detailed analysis of trends, strategies, and organization of the future concluded that destination organizations have three transformational opportunities to effectively address the changing world...
June 2017
The DestinationNEXT Futures Study identifies the trends and opportunities that will shape the future of our industry. The latest update to the DestinationNEXT Futures Study,...
June 2017
Understand current organization funding, spending, trends, and performances of fellow destination organizations. The Destination Organization Performance Reporting platform ( formerly the Organization &...
May 2017
The Compensation and Benefits Study allows Destinations International members to view and analyze compensation and benefits practices by destination organizations by size, geography, department and...
September 2016
The dividends of destination promotion extend far beyond the benefits accruing to visitor-related industries and their suppliers. In addition to attracting visitors, destination marketing drives...
November 2014
The Convention Sales & Marketing Activities Study is the most comprehensive study on destination meetings and convention sales, marketing and services practices. This research provides...
October 2013
The 2013 Canadian DMO Marketing Activities Study focuses on marketing budgets, strategies and initiatives. The goal of this study is to provide Canadian DMOs with...
January 2013
The 2013 Digital and Mobile Marketing Toolkit offers a comprehensive analysis of digital, social and mobile marketing trends and consumer behavior shifts affecting the travel...
January 2013
The DMO Group Sales Channel Impact Study quantifies the total number of group room nights influenced by the destination organization channel in the U.S. This...
January 2013
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Check out the full suite of reports and studies in the Research Library. Depending on what your needs are, find a range of valuable information to inform your business decisions and communications.
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