Research Library

Find inspirational and empowering content from the Destinations International research team to help drive your destination programs and initiatives.

Showing 1 - 10 of 10 results

The detailed analysis of trends, strategies, and organization of the future concluded that destination organizations have three transformational opportunities to effectively address the changing world...
June 2017

The DestinationNEXT Futures Study identifies the trends and opportunities that will shape the future of destination marketing and management. This Futures Study update, conducted in...
June 2017

The Organizational & Financial Profile Study allows Destinations International members view and analyze destination organization structures, practices, trends and developments in key areas of interest...
May 2017

The Compensation and Benefits Study allows Destinations International members to view and analyze compensation and benefits practices by destination organizations by size, geography, department and...
September 2016

The 2013 Canadian DMO Marketing Activities Study focuses on marketing budgets, strategies and initiatives. The goal of this study is to provide Canadian DMOs with...
January 2013

The 2013 Digital and Mobile Marketing Toolkit offers a comprehensive analysis of digital, social and mobile marketing trends and consumer behavior shifts affecting the travel...
January 2013

The DMO Group Sales Channel Impact Study quantifies the total number of group room nights influenced by the destination organization channel in the U.S. This...
January 2013

The DMO Visitor Information Center (VIC) Study focuses on the budgets, strategies and initiatives of U.S. and Canadian destination organizations which reported welcoming over 10...
January 2013

The DMO Marketing Activities Study summarizes on marketing practices of U.S. destination organizations. This report focuses on marketing strategies and initiatives, providing destination organizations with...
January 2012