Weaponization of Travel Study

As travel boycotts and bans rise in the United States, explore the efficacy of these initiatives and their impact on various stakeholders throughout its life cycle.

This new research study conducted by APCO is a joint effort by the Destinations International Foundation and the PCMA Education Foundation to explore whether travel boycotts and bans work to effect political change, the long-term damage to a destination's brand, and the life cycle of a boycott.

Travel boycotts in the United States have risen in popularity in recent years and are regularly making headlines today. The impact of travel boycotts on changing policy has been mixed and the details of what makes for a successful or failed boycott tend to be hazy. Even less understood is how boycotts are impacting destination brand equity.

This research reports addresses the gap in understanding how boycotts are impacting perceptions, both in the short and long term, among outside residents and tourists. 

Download the report. (PDF)

About the Study

APCO conducted a detailed audit of the weaponization of travel across five key states—North Carolina, Arizona, Indiana, Tennessee and Mississippi—and surveyed American travelers from across the nation. For the audit, Destinations International selected these states to capture a spectrum of policies, timing and geo-political make-up, as well as the voices of a diverse set of its member states. 

A sample size of 1,001 American travelers, aged 21 years and older, have traveled out of state in the past year and plan to do so in the upcoming year, was surveyed between May 23 – 30, 2017. 

Digital Segmentation of Travel Ban Advocates 
To better understand the key audience segments who discuss travel bans online, APCO conducted an in-depth online audience segmentation of Twitter users based on certain parameters.
Download the analysis. (PDF)

Contact

For assistance or more information, please contact Andreas Weissenborn, Director of Research and Analytics at [email protected].