DMAI Announces Website Relaunch

DMAI launches new website showcasing new brand, Destinations International

July 7, 2017 -- Destination Marketing Association International (DMAI) Chairman Gary C. Sherwin, CDME and President and CEO of Newport Beach & Company and President and CEO Don Welsh today announced the launch of DMAI’s newly redesigned and rebranded website, Through collaboration with Miles Partnership, feedback gathered from stakeholder interviews, paired with extensive analysis of key operational facets of the Association contributed to an eight-month rebrand review. The website is the first rebranding asset to be introduced.

“Our industry website is often the first interaction between the Association and its members,” said Sherwin. “As Don and his team fundamentally change the way we engage with our members, it’s critical to have a robust, member-focused website that is built with rich content and user-friendly programming relevant to destinations around the world.”

Encompassing the Association’s new branding as Destinations International, which will officially debut at the Annual Convention July 11-14, the website was created with the user-experience in mind. The site is responsive and works on desktops, tablets and mobile devices. It provides users with a crisp design that incorporates improved functionality and content centered around DMAI advocacy initiatives, member-centric online resources, educational offerings, and forward-focused research and destination tools, all to help ensure the success of destinations globally.

Features of the new website include: a searchable resource library, access to case studies and industry research, and the beta launch of a new online user community that will allow destination professionals to connect, engage and learn from each other. The site is an evolving resource for members that will continue to be enhanced with new information and tools throughout 2017 and beyond.

“The DMAI team is proud to release the first look of the organization’s new branding with the launch of our new website,” said Welsh. “Our website should be the first place a destination professional or organization goes to when they need general information or assistance. The site, which tells the story, value and position of the organization, is a resource for members to further engage with the travel industry, and to obtain the information they need to be successful. After thorough research and conversations with our members, the new site offers the tools members want and need such as access to our products and services, educational opportunities and research.”

As the premier event for destination marketing and management professionals, DMAI's 2017 Annual Convention will provide the opportunity to showcase the new website at the newly introduced Solutions Bar that will give members access to explore the new website, as well as DMAI’s other products and services. All programming for the convention will be held at Palais Des Congress de Montreal, located at the north end of Old Montreal in Montreal's borough of Ville-Marie. For more information about DMAI or its Annual Convention, visit