Beyond "Heads in Beds"

Students at the 2017 Annual Convention tackle the age old challenge of proving CVB and destination organization performance beyond the traditional metric of "Heads in Beds".

Destination's PRIDE is a multidimensional evaluation of a destination organization's performance. Designed to capture how the organization drives improvements in different areas of the community: Product, Revenue, Impact, Development, and Employment.

Download the presentation. (PDF)

Hackathon participants: Alana Bevan, Daniel Dozier, Enrique Grijalva, Mary Pat Hanlin, Ralph Schofield, and Michael Stewart