PDM: Fundamentals

Fundamentals is an interactive educational course focusing on the evolving trends in the travel and tourism industry and how destination organizations successfully align with these changes. This course is one of seven in the Professional of Destination Management (PDM) certificate program.

Some of the key topics covered include:

  • The destination organization's evolving role and value to the destination
  • The destination organization’s operating environment and structure
  • Marketing and Management
  • Strategic Planning
  • Research/Data Analysis
  • Technology
  • Leisure & Convention Sales
  • Engaging tourism stakeholders in destination place-making
  • Super trends for destination organizations
  • Accreditation and CDME Credential

Destination professionals can take the course whether they are pursuing the PDM Certificate or not. In fact, we encourage professionals who attend the convention to take the course as a refresher, to network and learn from peers.