Biweekly Member Update: September 12, 2018


"We are members of Destinations International for access to information and for the people who challenge myself and our staff to be better and do better on behalf of our destination." - John Groh, CDME, President/CEO of the Rockford Area CVB

Click on the video to hear what membership with Destinations International means to members. 


Join Us for Upcoming Member Webinars 

From learning how to get the most out of your Destinations International membership to a step-by-step guide on how to use our Member Forum, our upcoming webinars are the perfect way to learn more about your membership benefits. You may find a full list of webinars here

Save the Date: Destination Showcase

February 13, 2019, Washington, D.C.

This dynamic one-day event offers Destinations International members the opportunity to connect with the nation's top planners in one location. We look forward to announcing more information soon.

See What Your Peers are Saying on the Member Forum 

Find, engage and learn from other destination organization professionals using discussion, polling and Q&A functionality. See you there!

Recent topics include:


Blog Post: Always Prepared: Crisis Response Requires Critical Analysis and Planning 

Today’s destination marketing reality dictates that the next crisis is always around the corner. Visit California's Ryan Becker recently shared the organization's Crisis Evaluation Matrix and wrote a detailed blog post about crisis response.

Register for the Advocacy Summit for Industry Leading Education and Networking

Join us for the Advocacy Summit, as we bring together advocacy experts and destination organization professionals for the exchange of ideas and best practices. This summit is open exclusively to Destinations International members. 

Advocacy Issues (November 8, 2018) Include:

  • Global Outlook for Travel
  • How the Narrative Changed Over the Last Year
  • Tourism Master Planning Explained
  • What Does the U.S. Election Change?

Tactics and Workshops (November 9) Include:

  • Issues Around Homelessness
  • Changing the Dynamics of a Travel Ban
  • Lobbyist Panel: Best Practices in Strategy, Tactics & Messaging
  • Current Political Trends & Threats
  • Workshop Part 1: Developing Your Own Advocacy Plan - Conducting a Destination Government Relations Assessment
  • Workshop Part 2: Developing Your Own Advocacy Plan - Crafting Strategies, Tactics and Measurements


CDME Alberta 

October 9-12, 2018, Banff, Alberta, Canada

Recognized by the destination organization industry as its highest educational achievement, CDME is an executive-level program for experienced destination organization professionals seeking advanced professional development. The focus of the program is on strategic vision, leadership, destination organization performance, community stakeholder management, and marketing and product development best practices.

Register for the Membership Summit

October 22-25, 2018, Greater Palm Springs, CA

This community, inclusive of both membership and partnership roles, targets discussions about changing trends in the destination marketplace, redefining membership and partnership responsibilities to maximize impact and recalibrating the sponsorship value proposition.

Are You Registered for Fall Learning Week?

November 11-17, 2018, Seattle, WA

Several learning opportunities will be available including:

CDME Summit: November 11-13, 2018
CDME (2 Core Courses, 2 Electives): November 12-17, 2018
PDM: Fundamentals of Sales: November 15, 2018

Register for the Finance, Operations and Technology Summit

October 28-31, 2018, Cleveland, OH

The Finance, Operations & Technology Summit is both a disciplined-focused and cross-functional gathering of senior leadership in finance, administration, operations and technology. New for 2018! Dedicated concurrent session tracks will allow finance, operations and technology professionals to break out with peers for deeper learning.

Save the Date for the CEO Summit 

April 15-18, 2019, Asheville, NC

Save the date for the 2019 CEO Summit. More details will be announced soon. 


Blog Post: Five Ways to Woo Canadian Travelers

Americans can learn a thing or two about taking vacation from their neighbors to the north. In our latest blog post, Karyl Leigh Barnes, President of the Tourism Practice at Development Counsellors International, shares insights into how to get the attention of Canadians. 


Exciting News for empowerMINT Subscribers 

We recently launched a paid media investment to amplify the CVB value proposition targeting association and corporate planners. The campaign launched September 1st and will run through December 2018. It includes:

Campaign landing page driving to Advanced Search options
Print and digital ad placement targeting Association and Corporate Planners
Targeted email re-engagement strategy to non-engaged planner contacts (24K)
Paid email campaign distribution
Facebook Look-Alike campaign
Campaign performance metrics reporting

To learn more about empowerMINT, contact our Product Engagement team members, Elaine Rosquist, CMP at [email protected] or Alyssa Poulin at [email protected].