Library

Our library serves as a repository for past and current materials, reports and articles on the destination marketing and manangement industry. Search the library by date, document type or topic.

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The Convention Sales & Marketing Activities Study is the most comprehensive study on destination meetings and convention sales, marketing and services practices. This research provides...
October 2013

The 2013 Canadian DMO Marketing Activities Study focuses on marketing budgets, strategies and initiatives. The goal of this study is to provide Canadian DMOs with...
January 2013

The 2013 Digital and Mobile Marketing Toolkit offers a comprehensive analysis of digital, social and mobile marketing trends and consumer behavior shifts affecting the travel...
January 2013

The DMO Group Sales Channel Impact Study quantifies the total number of group room nights influenced by the destination organization channel in the U.S. This...
January 2013

The DMO Visitor Information Center (VIC) Study focuses on the budgets, strategies and initiatives of U.S. and Canadian destination organizations which reported welcoming over 10...
January 2013

The DMO Marketing Activities Study summarizes on marketing practices of U.S. destination organizations. This report focuses on marketing strategies and initiatives, providing destination organizations with...
January 2012

Lay the groundwork for your organization's performance reporting with this handbook on basic standards across a variety of measures. The handbook provides destination...
January 2011

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