Library
Our library serves as a repository for past and current materials, reports and articles on the destination marketing and manangement industry. Search the library by date, document type or topic.
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Regionalizing the Bay 2009 marked an important summer for the Great Lakes Bay region of Michigan, as three of the area’s DMOs in Bay, Midlands,...
Joy Lin
May 2014
Pioneering the Tourism Marketing District Tourism Marketing Districts (TMD), which are also known as Tourism Improvement Districts or Tourism Business Improvement Districts, are considered quite...
Joy Lin
May 2014
Answering to One’s Existence Visit Eau Claire has maintained as a strategic goal, informing and educating the community and elected leaders on the importance of...
Joy Lin
May 2014
Labor Day Tradition Historically, the school year in the Pocono Mountains region and throughout much of Pennsylvania did not start prior to Labor Day holiday...
Joy Lin
May 2014
The Convention Sales & Marketing Activities Study is the most comprehensive study on destination meetings and convention sales, marketing and services practices. This research provides...
October 2013
The 2013 Canadian DMO Marketing Activities Study focuses on marketing budgets, strategies and initiatives. The goal of this study is to provide Canadian DMOs with...
January 2013
The 2013 Digital and Mobile Marketing Toolkit offers a comprehensive analysis of digital, social and mobile marketing trends and consumer behavior shifts affecting the travel...
January 2013
The DMO Group Sales Channel Impact Study quantifies the total number of group room nights influenced by the destination organization channel in the U.S. This...
January 2013
The DMO Visitor Information Center (VIC) Study focuses on the budgets, strategies and initiatives of U.S. and Canadian destination organizations which reported welcoming over 10...
January 2013
The DMO Marketing Activities Study summarizes on marketing practices of U.S. destination organizations. This report focuses on marketing strategies and initiatives, providing destination organizations with...
January 2012