Library
Our library serves as a repository for past and current materials, reports and articles on the destination marketing and manangement industry. Search the library by date, document type or topic.
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Targeting the Right Stakeholders Destinations and their marketing organizations put significant effort into getting visitors to come, but the other side of the equation is...
Joy Lin
July 2015
Contributing to Sustainable Economic Prosperity As one of the fastest growing cities in the U.S., Frisco, Texas positions itself as the Lone Star State’s Rising...
Joy Lin
July 2015
A Mission for Economic Development The basis of Travel Portland’s existence as an organization boils down to a single mission: to strengthen the regional economy...
Joy Lin
July 2015
In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero. As a...
Dr. Bill Siegel
March 2015
The dividends of destination promotion extend far beyond the benefits accruing to visitor-related industries and their suppliers. In addition to attracting visitors, destination marketing drives...
November 2014
Representing All Partners As a non-membership destination organization, the Cabarrus County Convention & Visitors Bureau is committed to being a resource for all hospitality and...
Joy Lin
May 2014
Regionalizing the Bay 2009 marked an important summer for the Great Lakes Bay region of Michigan, as three of the area’s DMOs in Bay, Midlands,...
Joy Lin
May 2014
Pioneering the Tourism Marketing District Tourism Marketing Districts (TMD), which are also known as Tourism Improvement Districts or Tourism Business Improvement Districts, are considered quite...
Joy Lin
May 2014
Answering to One’s Existence Visit Eau Claire has maintained as a strategic goal, informing and educating the community and elected leaders on the importance of...
Joy Lin
May 2014
Labor Day Tradition Historically, the school year in the Pocono Mountains region and throughout much of Pennsylvania did not start prior to Labor Day holiday...
Joy Lin
May 2014
The Convention Sales & Marketing Activities Study is the most comprehensive study on destination meetings and convention sales, marketing and services practices. This research provides...
October 2013