Library
Our library serves as a repository for past and current materials, reports and articles on the destination marketing and manangement industry. Search the library by date, document type or topic.
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Overview For over 25 years, the World Travel & Tourism Council (WTTC) has been quantifying the economic and employment impact of Travel & Tourism. Travel...
World Travel & Tourism Council
March 2017
The U.S. Travel Association’s Power of Travel Promotion Report comprises several case studies from destinations across the United States that have experienced the benefits of...
U.S. Travel Association
January 2017
The Compensation and Benefits Study allows Destinations International members to view and analyze compensation and benefits practices by destination organizations by size, geography, department and...
September 2016
Overview In today’s highly competitive global marketplace, travel destinations require investment in their brands to remain relevant. Without effective promotion, states and cities cede these...
U.S. Travel Association
August 2016
The empowerMINT initiative positions destination sales professionals as the consultative experts who are the best first point of contact to help planners find the right...
January 2016
In 2014, destination marketing organizations (DMO) in the United States collectively influenced a record high of 41.5 million room nights booked for future years, growing...
Joy Lin
July 2015
Targeting the Right Stakeholders Destinations and their marketing organizations put significant effort into getting visitors to come, but the other side of the equation is...
Joy Lin
July 2015
Contributing to Sustainable Economic Prosperity As one of the fastest growing cities in the U.S., Frisco, Texas positions itself as the Lone Star State’s Rising...
Joy Lin
July 2015
A Mission for Economic Development The basis of Travel Portland’s existence as an organization boils down to a single mission: to strengthen the regional economy...
Joy Lin
July 2015
In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero. As a...
Dr. Bill Siegel
March 2015
The dividends of destination promotion extend far beyond the benefits accruing to visitor-related industries and their suppliers. In addition to attracting visitors, destination marketing drives...
November 2014