Library
Our library serves as a repository for past and current materials, reports and articles on the destination marketing and manangement industry. Search the library by date, document type or topic.
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Overview In today’s highly competitive global marketplace, travel destinations require investment in their brands to remain relevant. Without effective promotion, states and cities cede these...
U.S. Travel Association
August 2016
The empowerMINT initiative positions destination sales professionals as the consultative experts who are the best first point of contact to help planners find the right...
January 2016
In 2014, destination marketing organizations (DMO) in the United States collectively influenced a record high of 41.5 million room nights booked for future years, growing...
Joy Lin
July 2015
Targeting the Right Stakeholders Destinations and their marketing organizations put significant effort into getting visitors to come, but the other side of the equation is...
Joy Lin
July 2015
Contributing to Sustainable Economic Prosperity As one of the fastest growing cities in the U.S., Frisco, Texas positions itself as the Lone Star State’s Rising...
Joy Lin
July 2015
A Mission for Economic Development The basis of Travel Portland’s existence as an organization boils down to a single mission: to strengthen the regional economy...
Joy Lin
July 2015
In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero. As a...
Dr. Bill Siegel
March 2015
The dividends of destination promotion extend far beyond the benefits accruing to visitor-related industries and their suppliers. In addition to attracting visitors, destination marketing drives...
November 2014
Representing All Partners As a non-membership destination organization, the Cabarrus County Convention & Visitors Bureau is committed to being a resource for all hospitality and...
Joy Lin
May 2014
Regionalizing the Bay 2009 marked an important summer for the Great Lakes Bay region of Michigan, as three of the area’s DMOs in Bay, Midlands,...
Joy Lin
May 2014
Pioneering the Tourism Marketing District Tourism Marketing Districts (TMD), which are also known as Tourism Improvement Districts or Tourism Business Improvement Districts, are considered quite...
Joy Lin
May 2014