Library
Our library serves as a repository for past and current materials, reports and articles on the destination marketing and manangement industry. Search the library by date, document type or topic.
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In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero. As a...
March 2015
The dividends of destination promotion extend far beyond the benefits accruing to visitor-related industries and their suppliers. In addition to attracting visitors, destination marketing drives...
November 2014
Representing All Partners As a non-membership destination organization, the Cabarrus County Convention & Visitors Bureau is committed to being a resource for all hospitality and...
May 2014
Regionalizing the Bay 2009 marked an important summer for the Great Lakes Bay region of Michigan, as three of the area’s DMOs in Bay, Midlands,...
May 2014
Pioneering the Tourism Marketing District Tourism Marketing Districts (TMD), which are also known as Tourism Improvement Districts or Tourism Business Improvement Districts, are considered quite...
May 2014
Answering to One’s Existence Visit Eau Claire has maintained as a strategic goal, informing and educating the community and elected leaders on the importance of...
May 2014
Labor Day Tradition Historically, the school year in the Pocono Mountains region and throughout much of Pennsylvania did not start prior to Labor Day holiday...
May 2014
The Convention Sales & Marketing Activities Study is the most comprehensive study on destination meetings and convention sales, marketing and services practices. This research provides...
October 2013
The 2013 Canadian DMO Marketing Activities Study focuses on marketing budgets, strategies and initiatives. The goal of this study is to provide Canadian DMOs with...
January 2013
The 2013 Digital and Mobile Marketing Toolkit offers a comprehensive analysis of digital, social and mobile marketing trends and consumer behavior shifts affecting the travel...
January 2013
The DMO Group Sales Channel Impact Study quantifies the total number of group room nights influenced by the destination organization channel in the U.S. This...
January 2013