Library
Our library serves as a repository for past and current materials, reports and articles on the destination marketing and manangement industry. Search the library by date, document type or topic.
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E.g., November-2020
We are in what we call the Great Interruption. A pandemic, civil unrest, widespread unemployment, a recession, natural disasters – all made worse by the...
October 2020
Destinations International has made the case that relying merely on ROI numbers to defend the value and relevancy of a destination organization was no longer...
October 2020
Despite the collective efforts of destination organizations, every year, a growing number continue to be under government and media attack. These attacks are getting worse...
November 2019
The Advocacy Committee is committed to providing Destinations International members with the resources they need to be successful in their local advocacy efforts. The Committee...
December 2018
Words matter in politics, and those words need to be chosen carefully. If we are going to be successful in changing the narrative surrounding our...
July 2018
Over the past three months, governors across the country have taken to the podium to highlight their state's accomplishments and outline policy priorities as part...
April 2018
While destination organizations consistently prove the social and economic benefits of tourism, the battle for funding continues unabated. While politicians are beginning to understand the...
December 2017
Understand current organization funding, spending, trends, and performances of fellow destination organizations. The Destination Organization Performance Reporting platform ( formerly the Organization &...
May 2017
The U.S. Travel Association’s Power of Travel Promotion Report comprises several case studies from destinations across the United States that have experienced the benefits of...
U.S. Travel Association
January 2017
Overview In today’s highly competitive global marketplace, travel destinations require investment in their brands to remain relevant. Without effective promotion, states and cities cede these...
U.S. Travel Association
August 2016
Targeting the Right Stakeholders Destinations and their marketing organizations put significant effort into getting visitors to come, but the other side of the equation is...
Joy Lin
July 2015