Industry Advocacy Case Studies

Learn from additional case studies as reported by our industry partners and collaborators.

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The Power of Travel Promotion: What Destination Marketing Means to Communities Nationwide

The U.S. Travel Association’s Power of Travel Promotion Report comprises several case studies from destinations across the United States that have experienced the benefits of...

U.S. Travel Association

January 2017

What Happens When You Stop Marketing? The Rise and Fall of Colorado Tourism

In 1993, Colorado became the only state to eliminate its tourism marketing function, when it cut its $12 million promotion budget to zero. As a...

Dr. Bill Siegel

March 2015