Frequently Asked Questions

What is a destination organization?

A destination organization is responsible for promoting a community as an attractive travel destination and enhancing its public image as a dynamic place to live and work. Through the impact of travel, they strengthen the economic position and provide opportunity for people in their community.

Why is a destination organization valuable to a visitor, business traveler or a meeting planner?

  • Destination organizations are the primary source of information about a destination's hotels, attractions, restaurants and local businesses that provide services and support to the traveling public.
  • Destination organizations maintain strong relationships with community stakeholders, providing professional clients with opportunities to engage key contacts to assist with their business needs.
  • Destination organizations provide most of their services free of charge.
  • Destination organizations power key value drivers for meeting planners, including:
    • They are a client vision advocate.
    • They are an intellectual capital broker.
    • They are a community connector.
    • They are an economic impact advocate.
    • They are a destination influencer.

If destination organizations don't charge for their services, how do they make money?

Most services provided by a destination organization are complimentary to the visitor. Typically, destination organizations are funded by a combination of means:
  • Occupancy taxes paid exclusively by out-of-town visitors
  • Support from local businesses in the form of membership dues and/or tourism improvement districts
  • Public and private sector granting programs that offer financial support for community projects and programs that enhance the public good

Why are meetings and tourism important?

Travel and tourism enhances the quality of life for a local community by enhancing its public image as a dynamic place to live and work. Meetings and events provide opportunity for people in their community, generate jobs, bring in tax dollars for improvement of services and infrastructure, and attract new facilities like restaurants, shops, festivals and cultural and sporting venues that cater to the entire public.

What services does a destination organization offer meeting planners?

Destination organizations make planning and implementing a meeting less time-consuming and more streamlined. Learn about the free services that destination organization offers to meeting planners here.
About Destinations International

Destinations International is about serving destination marketing professionals first and foremost. Together with our members and partners, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people, and elevating tourism to its highest potential.