Speaker: Tracy Lanza

Tracy Lanza

Vice President, Integrated Marketing

As Vice President of Integrated Marketing for Brand USA, Tracy brings insight gained over the course of more than 20 years in the advertising and marketing industry. In this role, she directs global consumer marketing and leads storytelling efforts to increase international tourism to the United States of America. This initiative encompasses all paid and owned media in fourteen countries. Over the years, she has created award-winning campaigns for brands such as Pepsi, Hasbro, Smirnoff and Grand Central Terminal. Tracy is a graduate of New York University’s Tisch School of the Arts.