Speaker: Charlotte Blank

Charlotte Blank

Chief Behavioral Officer

Charlotte Blank leads Maritz's practice of behavioral science and innovation. She forges the connection between academic theory and applied business practice, by elevating the use of field research to advance our understanding of human behavior in the modern marketplace.

Charlotte has led programs in consumer psychology and global branding during her ten years in the media and automotive industries, including various marketing roles for General Motors. She earned a Bachelor of Science degree in Neuroscience and Behavioral Biology from Emory University, and a Master's in Business Administration from Harvard Business School. Incentive Magazine named Charlotte a Visionary and one of 2016's 25 Most Influential in the Incentive Industry. In 2018, St. Louis Business Journal named Charlotte one of the city's Most Influential Business Women.

Charlotte is obsessed with experiments, ever-curious about what "makes us tick," and a frequent contributor to PeopleScience.com.