Speaker: Jennifer Hawkins

Jennifer Hawkins

Executive Director, SportsPITTSBURGH

Jennifer Hawkins is the executive director of SportsPITTSBURGH, the sports development division of VisitPITTSBURGH that oversees all business-to-business sales, operations and marketing functions related to sports and associated events.

Over the past 12 years, Ms. Hawkins has been involved in numerous high-profile sports events taking place in Pittsburgh, including the Atlantic 10 Men’s Basketball Championships, USGA Men’s and Women’s US Open, NCAA Frozen Four, Dick’s Sporting Goods Pittsburgh Marathon, NCAA Division I Men’s Basketball Championships and USA Gymnastics Championships.

Most recently, she oversaw a comprehensive bid strategy that led to Pittsburgh being awarded the most NCAA championship events of any city. In conjunction with seven host institutions, one athletic conference and seven competition venues, Pittsburgh will host 22 of the NCAA’s most prestigious national championships and qualifying events during the 2018/19 through 2021/22 academic years.

During her tenure at VisitPITTSBURGH, Ms. Hawkins has seen exponential growth in the sports-event and tourism industry, both nationally and in the Pittsburgh region. She and her staff have dramatically increased the exposure of the SportsPITTSBURGH brand, and helped drive home the image of a legendary and authentic sports city. She is a member of Women in Sports and Events, sits on the Executive Advisory Committee for Connect Sports and is a past board member of the National Association of Sports Commissions.

Prior to joining VisitPITTSBURGH, Ms. Hawkins spent seven years with the Tallahassee Sports Council and Space Coast Sports Promotions. She earned her master’s degree in Sports Administration from Florida State University and a bachelor’s degree of Kinesiology from the University of Illinois at Urbana-Champaign.