CEO Summit
Keynote speaker at the 2019 CEO Summit

Thank you for a transformative 2021 CEO Summit! See you next year!

The 2021 hybrid CEO Summit allowed attendees to continue their transformational journey as they joined forces with thought leaders and innovative thinkers who believe in collaborative inspiration and growth.

WHAT IS A HYBRID EVENT?

A hybrid event combines both in-person and virtual components, allowing attendees to join in their preferred format. This year's CEO Summit hybrid event will feature a limited live in-person audience in Tampa as well as an online audience on our virtual event platform. 

General sessions will be live-streamed to the virtual platform so that all attendees can experience the same content.
On-site moderators will facilitate questions and discussion points from all attendees, whether they are in-person or virtual.
Access the exclusive event discussion group before, during and after the event to have conversations with your peers, no matter where they are located.
1

2021 Agenda: May 26

Coffee Talk Virtual
8:30 AM - 9:00 AM ET
Welcome to the CEO Summit!
9:00 AM - 9:30 AM ET
Details +
Tampa Location: HB Plant Ballroom
Join Destinations International President & CEO Don Welsh for a inspirational look at the future of the industry.

Sponsored by: Expedia Group Media Solutions
Don Welsh headshot Don Welsh
President & CEO
Destinations International
Get Big Things Done: The Power of Connectional Intelligence
9:30 AM - 10:05 AM ET
Details +
Tampa Location: HB Plant Ballroom
As radical a concept as Emotional Intelligence was in the 90s, Connectional Intelligence is turning people into superconnectors who accelerate innovation, break down silos and foster breakthrough bottom line impact by harnessing the power of networks.

Sponsored by: Brand USA
Erica Dhawan headshot Erica Dhawan
Founder & CEO
Cotential
Empowering the Tampa Community with Strategic and Stable Funding
10:05 AM - 10:45 AM ET
Details +
Tampa Location: HB Plant Ballroom
The TMD concept has evolved nationwide to provide stable, long term funding options that can be customized to support a wide range of development initiatives that enhance communities and draw visitors. Join us to hear how Tampa became the first community in the state of Florida to overcome obstacles and enhance their destination, from the leaders who brought it to life. This session will provide valuable perspectives on getting prepared for the TMD formation process along with best practices in securing stable, long-term funding.

Sponsored by: Miles Partnership
John Lambeth headshot John Lambeth
President
Civitas
Santiago Corrada headshot Santiago Corrada
President & CEO
Visit Tampa Bay
Bob Morrison headshot Bob Morrison
Executive Director
Hillsborough County Hotel & Motel Association
Leading the Recovery
11:00 AM - 11:35 AM ET
Details +
Tampa Location: HB Plant Ballroom
The green shoots of recovery are blossoming, and economic fundamentals point to a solid foundation for continued rebuilding. However, risks to the outlook must be reckoned with. Join Adam Sacks as he shares Tourism Economics' latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover.

Sponsored by: Arrivalist
Adam Sacks headshot Adam Sacks
President
Tourism Economics
Table Topics: Leading the Recovery
11:35 AM - 12:15 PM ET
Details +
Tampa Location: HB Plant Ballroom
Convene at your table or virtually in a Zoom room to discuss recovery efforts at your destinations. Following the small group conversations, we will join together for a moderated report-out of key takeaways from both the virtual and in-person audiences.
Fireside Chat with Chris Thompson from Brand USA
12:15 PM - 12:30 PM ET
Details +
Tampa Location: HB Plant Ballroom
Join us as Chris Thompson shares his views on the return of international travel and their plans for recovery and moving forward.

Sponsored by: Brand USA
Chris Thompson headshot Chris Thompson
President & CEO
Brand USA
Lunch Break
12:30 PM - 1:15 PM ET
Details +
Tampa Location: HB Plant Foyer, 2nd Floor
Sponsored by: SearchWide Global
The Brave New World of Destination Organizations
1:15 PM - 1:55 PM ET
Details +
Tampa Location: HB Plant Ballroom
This timely and informative session will provide an overview of how the tourism market, travel media, visitor expectations, and the destination organization business model have all changed, in some cases drastically, in the last 12 months. All of these changes combined have created the perfect storm, so to speak, to provide the impetus to create an entirely new model for travel and tourism. Join Peter Greenberg as he provides a detailed update on the changes that have taken place along with real-world examples and solutions for destinations to navigate in this brave new world.

Sponsored by: Barkley
Peter Greenberg headshot Peter Greenberg
Travel Editor
CBS News
Table Topics: Transformational Leadership
1:55 PM - 2:35 PM ET
Details +
Tampa Location: HB Plant Ballroom
Convene at your table or virtually in a Zoom room to discuss how you've continued to lead your team and destination towards recovery. Following the small group conversations, we will join together for a moderated report-out of key takeaways from both the virtual and in-person audiences.
Take Carra Wellness Break
2:35 PM - 2:50 PM ET
Details +
Tampa Location: HB Plant Ballroom
Sponsored by: SearchWide Global
Reopening & Restoring the Economy: A View From Both Coasts
2:50 PM - 3:35 PM ET
Details +
Tampa Location: HB Plant Ballroom
Join this discussion with two leaders whose states have had dramatically different operating policies and procedures during the global pandemic. We will hear about the impact on the local economy, the effect on residents and visitors and innovative solutions for moving forward towards recovery.

Sponsored by: Simpleview
Caroline Beteta headshot Caroline Beteta
President & CEO
Visit California
Dana Young headshot Dana Young
President & CEO
Visit Florida
Fireside Chat with Paul Ouimet from MMGY NextFactor
3:40 PM - 3:55 PM ET
Details +
Tampa Location: HB Plant Ballroom
This interview will focus on the evolving roles of destination organizations and the transformational changes required to deliver them. Paul will share some of the insights from the preliminary results of the new DestinationNEXT Futures Study survey, currently in the field.

Sponsored by: MMGY NextFactor
Paul Ouimet headshot Paul Ouimet
President & Partner
MMGY NextFactor
Leadership Behaviors to Build
4:00 PM - 4:40 PM ET
Details +
Tampa Location: HB Plant Ballroom
Join Hyatt CEO Mark Hoplamazian as he shares Hyatt's "Behaviors to Build," transformational behaviors which have helped Hyatt through the pandemic to ensure the company comes out stronger on the other side: 1) Start with Empathy, 2) Prioritize Wellbeing, 3) Practice Inclusion, and 4) Experiment. As we all enter our industry's recovery journey, these aren’t just business recovery behaviors, but also leadership behaviors. Mark will discuss how they are helping advance the purpose of care at Hyatt, and how they can support leaders on their own path to recovery.

Sponsored by: CFO by Design
Mark Hoplamazian headshot Mark Hoplamazian
President & CEO
Hyatt Hotels
Day 1 Wrap Up & Key Takeaways
4:40 PM - 4:50 PM ET
Details +
Tampa Location: HB Plant Ballroom
Sponsored by: Destination Analysts
Celebration Toast Virtual
4:50 PM - 5:00 PM ET
Details +
Sponsored by: Fired Up! Culture
Celebration Toast In-Person
4:50 PM - 5:30 PM ET
Details +
Tampa Location: HB Plant Ballroom
Sponsored by: Fired Up! Culture

2021 Agenda: May 27

Coffee Talk Virtual
8:30 AM - 9:00 AM ET
Welcome to Day Two
9:00 AM - 9:20 AM ET
Details +
Tampa Location: HB Plant Ballroom
Sponsored by: MMGY Global
Diversity, Equity and Inclusion: RESET Corporate Culture
9:25 AM - 10:05 AM ET
Details +
Tampa Location: HB Plant Ballroom
Diversity, Equity and inclusion is not important due to the racial unrest in America at this current time, but rather due to the evidence showing exponential return on the investment. From a millennial workforce to diverse backgrounds, corporations are feeling the pressure to compete for business as well as top talent. Shan will explore the seven steps to reset corporate culture with an emphasis on commitment, evaluation, and execution and lead us through the challenges related to social issues and the benefits to diversity, equity, and inclusion. The result: an intentional strategy to engage your workforce ideas, energy and insights, which will lead to improved customer experiences, faster innovation, and greater retention rates.

Sponsored by: STR
Shan Foster headshot Shan Foster
Co-Founder & CEO
Fostering Healthy Solutions, LLC
Table Topics: Equity, Diversity & Inclusion in Action
10:05 AM - 10:45 AM ET
Details +
Tampa Location: HB Plant Ballroom
Convene at your table or virtually in a Zoom room to discuss the actions you've taken to begin ensuring equity, diversity and inclusion among your teams, your boards and your destinations. Following the small group conversations, we will join together for a moderated report-out of key takeaways from both the virtual and in-person audiences.
Fireside Chat with Cara Frank from Simpleview
10:50 AM - 11:05 AM ET
Details +
Tampa Location: HB Plant Ballroom
From the start of the pandemic last spring, through a summer of social and cultural issues, all while figuring out this strange new work-from-home world -- and with all of those issues still very much present today -- the past year-plus has been incredibly challenging for our industry and for Simpleview. Join Cara Frank as she shares some thoughts on how these events have changed the company, how she sees them affecting destination marketing and what she’s learned about herself and about leadership over these past 14 months.

Sponsored by: Simpleview
Cara Frank headshot Cara Frank
Chief of Staff
Simpleview
Meet the Mayors!
11:20 AM - 11:55 AM ET
Details +
Tampa Location: HB Plant Ballroom
Mayor Greg Fischer, Mayor of Louisville and President of the US Conference of Mayors will provide an overview of the initiatives leading to recovery for cities across the nation. Mayor Jane Castor of Tampa will provide us with an overview of her strategy for lifting up the local economic recovery plan.

Sponsored by: Cvent
Greg Fischer headshot Mayor Greg Fischer
Louisville, KY, USA
Jane Castor headshot Mayor Jane Castor
Tampa Bay, FL, USA
Breaking and Moving Beyond the Barriers
12:00 PM - 12:40 PM ET
Details +
Tampa Location: HB Plant Ballroom
Join us for an insightful discussion on next generation leadership. This power panel of provocative leaders will share their amazing stories of advancing in the industry, leading through a pandemic and their vision for moving the entire industry forward.

Sponsored by: IMEX Group
Vail Ross headshot Vail Ross
SVP, Global Business Development and Marketing
STR
Gretchen Hall headshot Gretchen Hall, CDME, CMP
President & CEO
Little Rock CVB
Kristen Reynolds headshot Kristen Reynolds, CDME
President & CEO
Discover Long Island
Victoria Isley headshot Victoria Isley
President & CEO
Explore Asheville
Program Wrap Up
12:40 PM - 12:45 PM ET
Details +
Tampa Location: HB Plant Ballroom

2021 SPEAKES

Mark Jeffries headshot
Mark Jeffries
CEO Summit Moderator and Chief Content Navigator

Mark is a former stockbroker turned author and keynote speaker and will engage attendees in thought provoking and critical conversations.
Erica Dhawan headshot
Erica Dhawan
Founder & CEO, Cotential

Erica challenges audiences and organizations to innovate faster and further, together. Her newest book – Digital Body Language – decodes the new signals and cues of effective collaboration and teamwork in a digital-first human workplace.
Shan Foster headshot
Shan Foster
Co-Founder & CEO, Fostering Healthy Solutions, LLC

Shan cultivates healthy solutions to diversity issues through education, training and execution.
Mark Hoplamazian headshot
Mark Hoplamazian
President & CEO, Hyatt Hotels

Mark is the chair of the American Hotel and Lodging Association (AHLA) board of directors and he also serves as the vice chair of the board of Brand USA.