Destination International’s Canadian Alliance is comprised of destination organization executives from across Canada. The Alliance provides a forum for Canadian destination organization executives to meet regularly throughout the year to coordinate on key industry issues including advocacy, resourcing, policy, and marketing.

The Alliance represents Canadian membership within Destinations International and provides strategic guidance to the Association and recommendations for how the Association can best serve its Canadian members. This includes developing content and programs that are valuable to Canadian destination organizations.

The Alliance was formed in 2021 following the dissolution of the Destination Marketing Association of Canada (DMAC). Membership in the Canadian Alliance is open to any Canadian destination organization that is a member of Destinations International.

Alliance Members

The following destination organizations are members of the Canadian Alliance as of 16 December 2022.

  • Banff & Lake Louise Tourism Bureau
  • Destination Cape Breton
  • Destination Greater Victoria
  • Destination St. John's
  • Destination Toronto
  • Destination Vancouver
  • Discover Halifax
  • Explore Edmonton
  • Explore Waterloo Region
  • Mississauga Tourism
  • Ottawa Tourism
  • Parksville Qualicum Beach Tourism Association
  • Tourism Barrie
  • Tourism Calgary
  • Tourism Jasper
  • Tourism Kelowna
  • Tourism Richmond
  • Tourism Windsor Essex Pelee Island
  • Tourism Winnipeg
  • Tourisme Montreal
  • Yarmouth & Acadian Shores Tourism Association