Destination International’s Canadian Alliance is comprised of destination organization executives from across Canada. The Alliance provides a forum for Canadian destination organization executives to meet regularly throughout the year to coordinate on key industry issues including advocacy, resourcing, policy, and marketing.

The Alliance represents Canadian membership within Destinations International and provides strategic guidance to the Association and recommendations for how the Association can best serve its Canadian members. This includes developing content and programs that are valuable to Canadian destination organizations.

The Alliance was formed in 2021 following the dissolution of the Destination Marketing Association of Canada (DMAC). Membership in the Canadian Alliance is open to any Canadian destination organization that is a member of Destinations International.

Alliance Members

The following destination organizations are members of the Canadian Alliance as of 11 May 2021.

  • Banff & Lake Louise Tourism Bureau
  • Destination Cape Breton
  • Destination Greater Victoria
  • Destination St. John's
  • Destination Toronto
  • Discover Halifax
  • Discover Saint John
  • Edmonton Tourism
  • Ottawa Tourism
  • Parksville Qualicum Beach Tourism Association
  • Regional Tourism Organization 4
  • Saskatoon Visitors & Convention Bureau, Inc.
  • Thompson Okanagan Tourism Association
  • Tourism Barrie
  • Tourism Calgary
  • Tourism Jasper
  • Tourism Kelowna
  • Tourism Richmond
  • Tourism Vancouver
  • Tourism Windsor Essex Pelee Island
  • Tourism Winnipeg
  • Tourisme Montreal
  • Waterloo Regional Tourism Marketing Corporation

Join the Alliance

Destinations International offers a suite of benefits for Canadian destination organizations. Learn more about membership benefits.