Destination Industry Advocacy Research & Reports

Explore findings from important research and reports published by our partners and collaborators to stay informed on the destination landscape and its trends.

Showing 1 - 12 of 14 results

We are in what we call the Great Interruption. A pandemic, civil unrest, widespread unemployment, a recession, natural disasters – all made worse by the...
October 2020

The Advocacy Committee is committed to providing Destinations International members with the resources they need to be successful in their local advocacy efforts. The Committee...
December 2018

The DestinationNEXT Futures Study identifies the trends and opportunities that will shape the future of our industry. The latest update to the DestinationNEXT Futures Study,...
June 2017

Understand current organization funding, spending, trends, and performances of fellow destination organizations. The Destination Organization Performance Reporting platform ( formerly the Organization &...
May 2017

World Travel & Tourism Advocacy WTTC works to raise awareness of Travel & Tourism as one of the world’s largest sectors, supporting 284 million jobs...
May 2017

The Compensation and Benefits Reporting Platform is an online tool that allows destination organizations to input their current salary and benefits structure and compare their...
September 2016

The Convention Sales & Marketing Activities Study is the most comprehensive study on destination meetings and convention sales, marketing and services practices. This research provides...
October 2013

The 2013 Canadian DMO Marketing Activities Study focuses on marketing budgets, strategies and initiatives. The goal of this study is to provide Canadian DMOs with...
January 2013

The 2013 Digital and Mobile Marketing Toolkit offers a comprehensive analysis of digital, social and mobile marketing trends and consumer behavior shifts affecting the travel...
January 2013

The DMO Group Sales Channel Impact Study quantifies the total number of group room nights influenced by the destination organization channel in the U.S. This...
January 2013

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