2017 CEO Session
December 4, 2017 Savannah, GA, USA

CEO Session: Media Training Master Class

Equip yourself with media best practices, tactics and strategies at this one-day media training led by public relations experts. 

About the Class

Join Destinations International for the inaugural CEO Session: Media Training Master Class, a custom media training program that will be an opportunity to equip executives with media best practices, tactics and strategies. The day-long session will include the skills and techniques to handle difficult questions and scenarios from the media or other audiences, guidance on interview “do’s and don’ts, how to handle yourself in press conferences as well as various interview formats, ambush interview situations and social media best practices. Post-session takeaways will include a general assessment of the media training session, key tips from the presentation, and media relations “do’s and don’ts." 

Bringing her two decades of experience in politics, law and journalism, Tracy Schmaler will lead the session. She is the managing director of Kivvit in Washington D.C. and leads the firm’s Crisis Communications, Litigation, and Issues Management practices. Prior to joining Kivvit, Tracy served in the Obama Administration where she managed the Office of Public Affairs at the Department of Justice and served as a senior advisor to Attorney General Eric Holder. She also worked at Yahoo! Inc., where she advised the CEO and executive leadership team on communications strategy involving policy and regulatory issues.

Schedule at a Glance

Time Activity
8:00 - 9:00 AM Breakfast
9:00 - 9:30 AM Welcome
9:30 - 10:30 AM Crisis Overview
10:30 - 11:00 AM Break
11:00 AM - 12:30 PM Media Training Presentations
12:30 - 1:30 PM Lunch with Guest Speaker
1:30 - 5:30 PM Executive Breakout Workshops


Registration is now open! Space is limited. Find more event details and register here. 

Member Price: US$ 595