C-Suite Session: CVBs Engaged!
C-Suite Session: CVBs Engaged!
Aug 17, 2018
Aug 19, 2018

Chicago, IL

Join us for a C-suite education program that you need to succeed for 2018. This is a board governance focused series co-presented by Destinations International and ASAE.  The Friday session (Day 1) will be exclusively for our CVB members, with training by Destinations International on how to work with your board, succession planning and governance challenges. CVB members are then encouraged to have their board member registrant(s) arrive on Friday night and dine or network individually. On Saturday, CVB members and their board guests will all fully engage with training from ASAE that will focus on building effective board relations, making board meetings more strategic and practices to enhance board structure and process. All registrants are then invited to participate in the ASAE Annual meeting Opening Celebration, Opening Keynote, and the Association Solutions Marketplace.



Friday August 17, 2018
8:00am - 9:00am
9:00am - 9:30am
Welcome Remarks
9:30am - 11:00am
Building a Foundation of Integrity: A Board Governance Overview
Details +


Jack Johnson, Chief Advocacy Officer & Foundation Executive Director, Destinations International

·      Expressing and Communicating the Value of the Destination Organization for the Board

·      Principle Threats to Destination Organizations

·      Establishing and Adopting Foundational Principles and Policies

·      Transparency and Fiduciary Responsibilities  

*For CVB executives only

11:00am - 11:15am
11:15am - 12:30pm
Financial Reporting to Your Boards
Details +


Julie Hart, President, CFO by Design 

*For CVB executives only

12:30pm - 1:30pm
1:30pm - 2:30pm
Keynote by Mike Gamble-Searchwide
Details +


Mike Gamble- Searchwide

A look into the generational gap in the workforce, leadership, and how it all pertains to your career.

Take a deep dive into workplace trends and the factors the will change the future of our workforce.

We will also discuss board diversification and how to ensure that you have the right balance of age, ethnicity, gender, sexual orientation, disabilities, and industries to effectively represent your destination and your visitors

2:30pm - 3:30pm
Succession Planning
3:30pm - 4:30pm
The New Tourism Lexicon: Rewriting Our Industry's Narrative
Details +


Jack Johnson, Chief Advocacy Officer & Foundation Executive Director, Destinations International 

*For CVB executives only

Words matter in politics, and those words need to be chosen carefully. If we are going to be successful in changing the narrative surrounding our industry, it starts with a values-based approach. That means talking to stakeholders in a manner that is simple and emotional – and connects their values to your organization. Join us for a first look at the new tourism vocabulary being developed by the Destinations International Advocacy Team and learn how to use effective language to better position your organization within the community.

5:00pm - 7:00pm
Dinner On Own
Saturday August 18, 2018
8:00am - 9:00am
9:00am - 5:00pm
ASAE Exceptional Boards
Details +

Programming to include:

Organization Value, Trends, and Governance Challenges

Roles and Responsibilities of the Collective Board and Its Individual Members

The Board’s Fiduciary Obligations, Legal Liabilities, and Emerging Accountability Issues

Updating the Job Description for Your Board

Characteristics and Principles of Exceptional Boards

Assessing the Strengths and Needs of Your Board

Building an Effective CEO/Board Chair Relationship

Defining Mutual Expectations Between the CEO and the Board Chair

Selection, Orientation, Communication, and Discipline of Individual Board Members

Improving the Way the CEO and Board Officers Can Work

Working Together to Recruit, Orient, Engage, or Communicate with Board Members

Making Board Meetings More Strategic, Substantive, and Interesting

Practices to Enhance Board Committee Structure and Process

Board Self-Assessment and CEO Performance Assessment


10:30am - 10:45am
AM Break
12:00pm - 1:00pm
2:30pm - 2:45pm
PM Break
7:00pm - 9:00pm
Opening Celebration
Details +

All registrants are invited to participate in the ASAE Annual Meeting Opening Celebration.  

Sunday August 19, 2018
8:30am - 5:00pm
ASAE Annual Meeting & Expo
Details +

8:30am-Keynote Address

10:15am-1:45pm- Association Solutions Marketplace and Lunch


* Schedule subject to change.
Team Fee
Log into your member portal to receive the $1,995.00 member fee! Should be a mix of CVB staff and board representation

Discounted room rates at the Marriott Marquis in Chicago have been negotiated exclusively for ASAE Annual Meeting and Exposition Attendees and Exhibitors.


Click here to reserve your room under the ASAE Room Block.


There is limited inventory available at these special rates so we urge you to BOOK TODAY!


Registration is not required prior to reserving a room, however, ASAE will be cross checking hotel lists against registered attendees.  Room reservations are subject to cancellation if not registered for the ASAE Annual Meeting & Exposition by June 27, 2018


Earn your Hotel Loyalty reward points when booking through the official ASAE Hotel Reservation Office!

ASAE Hotel Reservation Office
Toll-Free: 1-866-812-8749
Phone: 703-770-3912
Fax: 703-205-0235

E-mail: [email protected]