2019 PDM Spring - Fundamentals of Sales
2019 PDM Spring - Fundamentals of Sales
Feb 11, 2019

Getting back to sales basics! For those new to CVB sales (0-3 years experience), this is the perfect course to get you what you need to know to start selling. We will cover the below topics in this fundamental session:

What is a destination organization?

  • History of the destination organization
  • About Destinations International
  • Professional Development, Certification and Accreditation 

CVB Sales: what exactly are we selling anyway?

  • Selling a Service vs a property
  • Unique Value Proposition - why should customers use CVB’s
  • Building Relationships That Last

The CVB Sales Process

  • Qualifying
  • Prospecting
  • RFP’s
  • Proposals
  • Site Inspections
  • Follow Up


Monday February 11, 2019
7:00am - 3:00pm
7:00am - 8:00am
Networking Breakfast
8:00am - 3:00pm
Fundamentals of PDM
9:30am - 9:45am
Coffee Break
12:00pm - 1:00pm
Networking Lunch
* Schedule subject to change.
2019 Spring PDM Fundamental in Sales - Destination
Member Price: US $645 Please log in to receive your discount automatically.
Host Hotel:
Marriott Marquis
901 Massachusetts Ave NW
Washington, D.C., USA

We are pleased to offer a discounted hotel rate of $289. To book, edit or cancel your hotel reservation, please click here. In order to receive the block rate, all reservations must be made by the cut off date of January 25, 2019.