2019 Fall CDME Alberta
2019 Fall CDME Alberta
Oct 8, 2019
Oct 11, 2019

Recognized by the Destination Management industry as its highest educational achievement, Certified Destination Management Executive (CDME) is an executive-level program for experienced destination organization professionals seeking advanced professional development. The focus of the program is on strategic vision, leadership, destination organization performance, community stakeholder management as well as marketing and product development best practices.

Core Course: Destination Leadership
October 8-9, 9:00 AM - 5:00 PM
Member Rate: US$ 1,475
Non-member Rate: US$ 2,215

Elective Course: Destination Information & Research
October 10, 9:00 AM - 5:00 PM and October 11, 9:00 AM - 12:00 PM
Member Rate: US$ 800
Non-member Rate: US$ 1,200


Tuesday October 8, 2019
9:00am - 5:00pm
Destination Leadership (19CDMEFALLAB)
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  • Discuss the essence of leadership and the qualities needed to excel, both for your organization and within the community.
  • Review the factors that contribute to organizational success, including organizational values, and company culture.
  • Adopt key leadership concepts and discuss the importance of emotional intelligence
  • Demonstrate the implications of not following best practices in financial leadership, and review the benefits of doing a comprehensive organizational assessment.
  • Highlight essential communications tools including the business plan, annual report, stakeholder meetings, and others.
  • Discuss key human resources practices such as salary studies, handbook development, job descriptions and performance evaluations.
  • Understand how to find the right board member, the benefits of solid board governance, and effective ways to communicate with your board.
  • Consider the importance of crisis communications and how you can ensure your DMO is prepared.
**Destination Leadership is a required core course.
Thursday October 10, 2019
9:00am - 5:00pm
Destination Information & Research (19FALLAB)
* Schedule subject to change.
The Banff Centre
Room rate: C$175
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