2019 Convention Sales & Services Leadership Forum
2019 Convention Sales & Services Leadership Forum
Dec 16, 2019
date_range December 16, 2019
location_city Chicago, IL, USA
location_on Hyatt Regency Chicago

The rules are changing for meetings and events, and CVBs have a unique opportunity to fill a crucial role in the delivery and execution of successful events for those in the meetings industry.  Join your peers at the 2019 Convention Sales & Services Leadership Forum, taking place in conjunction with Holiday Showcase, to get a glimpse into the future of industry.

Gain perspective to inform your convention and meetings strategies for 2020 and beyond, understand key industry indicators and trends, and hear about the economic indicators to pay attention to.  Network with your peers, share ideas and solutions, and explore what's on the horizon.


Monday December 16, 2019
8:30am - 9:30am
Networking Continental Breakfast
9:30am - 9:45am
Destinations International Welcome and Update
9:45am - 10:15am
Becoming a Community Shared Value
Details +
Speaker: Jack Johnson, Chief Advocacy Officer, Destinations International

Each year a growing number of destination organizations come under government and media scrutiny. The attacks are getting worse, more frequent, and too often, we are our worst enemy. Destination organizations must become one of their community’s shared values in a way that not only explains the value of destination promotion, but connects that value and the organization to the residents of the community. This must-attend session will clearly articulate the role of a destination organization in a community, provide the starting point for the “Mission” and “About Us” statements, lay out the political argument for public support of destination promotion, and identify the ideas and ideals that form the basis of a community shared value.
10:15am - 10:45am
Setting the Stage
Details +
Speaker: Vail Ross, SVP of Global Business Development & Marketing, STR

Vail Ross of STR will recap the record-setting highs of this cycle, the KPIs that are driving them and what we can expect in 2020. She’ll also explore some of the underlying trends in the data that could signal success or warning signs on the horizon.
10:45am - 11:15am
Expectations and Risks for the Economy and Travel
Details +

Speaker: Adam Sacks, President, Tourism Economics

The travel industry has enjoyed nearly continuous growth for more than nine years. Analysts from all corners are reasonably asking how much longer this growth cycle can last. Rising risks and recession indicators are only amplifying the volume of these questions. Adam Sacks will survey the state of the US and global economies and share implications for the travel industry over the coming year.

11:15am - 11:30am
Networking Break
11:30am - 12:30pm
Welcoming Environment
Details +
Michelle Mason, CEO, Association Forum, Moderator

Join this panel discussion, hosted by Michelle Mason, CEO, Association Forum, that will address hot industry topics with association executives.
12:30pm - 1:30pm
Networking Lunch
1:45pm - 2:30pm
Meeting Professionals Unplugged
Details +
Moderator:  Brad Weaber, Principal, Brad Weaber Consulting Group, LLC

Panelists: *Planner Influencer Board Members
Robert Heard, MBA, CAE, Chief Operating Officer, American College of Emergency Physicians 
Alex Zapple, CMP, CEM, Associate Director, Meetings and Member Experience, American Society of Nephrology

Guest Panelist:
Barbara F. Dunn, Partner, Barnes & Thornburg, LLP
Join in this candid and provocative discussion with esteemed members of the Destinations International Planner Influencer Board. This up-close chat will address their thoughts on the the needs of planners today in an ever-shifting environment of disruption and innovation.  Brad Weaber will lead a conversation on the evolving business meetings landscape with an emphasis on destination security, letter of intent/authorization, and artificial intelligence.
2:30pm - 2:45pm
Networking Break
2:45pm - 3:45pm
Shirtsleeves Round 1
3:45pm - 4:45pm
Shirtsleeves Round 2
4:45pm - 5:00pm
Wrap Up
* Schedule subject to change.
Hyatt Regency Chicago
Block Rate: US$ 149/night
Cutoff Date: Nov. 11, 2019

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