The rules are changing for meetings and events, and CVBs have a unique opportunity to fill a crucial role in the delivery and execution of successful events for those in the meetings industry. Join your peers at the 2019 Convention Sales & Services Leadership Forum, taking place in conjunction with Holiday Showcase, to get a glimpse into the future of industry.
Gain perspective to inform your convention and meetings strategies for 2020 and beyond, understand key industry indicators and trends, and hear about the economic indicators to pay attention to. Network with your peers, share ideas and solutions, and explore what's on the horizon.
Schedule
Each year a growing number of destination organizations come under government and media scrutiny. The attacks are getting worse, more frequent, and too often, we are our worst enemy. Destination organizations must become one of their community’s shared values in a way that not only explains the value of destination promotion, but connects that value and the organization to the residents of the community. This must-attend session will clearly articulate the role of a destination organization in a community, provide the starting point for the “Mission” and “About Us” statements, lay out the political argument for public support of destination promotion, and identify the ideas and ideals that form the basis of a community shared value.
Vail Ross of STR will recap the record-setting highs of this cycle, the KPIs that are driving them and what we can expect in 2020. She’ll also explore some of the underlying trends in the data that could signal success or warning signs on the horizon.
Speaker: Adam Sacks, President, Tourism Economics
The travel industry has enjoyed nearly continuous growth for more than nine years. Analysts from all corners are reasonably asking how much longer this growth cycle can last. Rising risks and recession indicators are only amplifying the volume of these questions. Adam Sacks will survey the state of the US and global economies and share implications for the travel industry over the coming year.
Michelle Mason, CEO, Association Forum, Moderator
Join this panel discussion, hosted by Michelle Mason, CEO, Association Forum, that will address hot industry topics with association executives.
Panelists: *Planner Influencer Board Members
Robert Heard, MBA, CAE, Chief Operating Officer, American College of Emergency Physicians
Alex Zapple, CMP, CEM, Associate Director, Meetings and Member Experience, American Society of Nephrology
Guest Panelist:
Barbara F. Dunn, Partner, Barnes & Thornburg, LLP
