2019 CDME Fall Learning Week
2019 CDME Fall Learning Week
Nov 9, 2019
Nov 12, 2019

Recognized by the Destination Management industry as its highest educational achievement, Certified Destination Management Executive (CDME) is an executive-level program for experienced destination organization professionals seeking advanced professional development. The focus of the program is on strategic vision, leadership, destination organization performance, community stakeholder management as well as marketing and product development best practices.

Concurrent Core Courses:
November 9-10, 9:00 AM - 5:00 PM
Member Rate: US$ 1,475
Non-member Rate: US$ 2,215

  • Destination Marketing Planning
    (Instructors: Cody Chomiak, Tourism Winnipeg and Doug McClain, Visit Newport Beach, Inc.)
  • Destination Advocacy
    (Instructors: Deb Archer, Destination Madison and John Groh, Rockford Area Convention & Visitors Bureau)

Concurrent Electives:
November 11, 9:00 AM - 5:00 PM and November 12, 9:00 AM - 12:00 PM
Member Rate: US$ 800
Non-member Rate: US$ 1,200

  • Destination Partnership & Innovative Funding
    (Instructors: Cassandra McAuley, Tourism Calgary and Brett Oetting, Visit Topeka)
  • Development of the Destination Experience
    (Instructors: Don Anderson, Destination Consultancy Group and Maura Allen Gast, Visit Irving-TX)


Saturday November 9, 2019
9:00am - 5:00pm
Destination Marketing Planning Fall 2019 (2 Days)
Details +
  • Become exposed to the “vanguard” thinking in convention and leisure travel marketing through relationship/database, social media and partnership/regional promotion.
  • Learn about alternate approaches to destination marketing strategies and promotional/sales planning.
  • Learn a systematic, step-by-step approach to preparing marketing strategies.
  • Understand research and evaluation sources and techniques needed for effective destination
  • marketing programs.
  • Acquire knowledge of new trends and learn the success stories in domestic, regional and international convention and leisure marketing.

**Destination Marketing Planning is required core course.

9:00am - 5:00pm
Destination Advocacy and Community Relations Fall 2019 (2 Days)
Details +
  • Achieve a new appreciation of visitor industry and government relations as it affects destination marketing leadership.
  • Understand the need and process in preparing an advocacy and local communications strategy.
  • Know the key principles and practices in strengthening the partnership among government, visitor industry, community and destination organization leadership.
  • Ascertain success factors in the governance of a visitor destination.
  • Understand key stakeholder needs and destination organization best practices.
  • Obtain the latest thinking and solutions to current destination organization challenges in the visitor industry, media, resident and government relations.

**Destination Advocacy and Community Relations is a required core course.
Monday November 11, 2019
9:00am - 5:00pm
Development of the Destination Experience Fall 2019 (1.5 Days)
9:00am - 5:00pm
Destination Partnership & Innovative Funding Fall 2019 (1.5 Days)
* Schedule subject to change.


The Edgewater
1001 Wisconsin Place
Madison, WI, USA
+1 608-535-8200

Overflow Hotel

AC Hotel Madison Downtown
One N Webster St
Madison, WI 53703
+1 608-286-1337