2018 February CDME
2018 February CDME
Feb 9, 2018
Feb 12, 2018

Join fellow senior executives in advancing your career to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment.

The CDME program focuses on vision, leadership, productivity and implementing business strategies. Sign up for the following face-to-face courses in Washington, D.C. now:

Two-Day Core Courses

  • Destination Advocacy and Community Relations
  • Destination Leadership

One and a Half-Day Electives 

  • Destination Information and Research
  • DMO Human Resources and Talent Management

Schedule

Friday February 9, 2018
7:00am - 5:00pm
Registration
7:00am - 8:00am
Breakfast
8:00am - 5:00pm
Destination Advocacy and Community Relations
Details +

Day 1 of 2

Faculty:

  • Deb Archer, CDME, President & CEO, Greater Madison CVB
  • John Groh, CDME, Rockford Area CVB
  • Jack Johnson, Chief Advocacy Officer & Board Compliance, Destinations International 

Learning Takeaways:

  • Restate why and how industry, community and government relations impact destination marketing leadership and success
  • Learn Key principles and practices in strengthening the partnership among government, visitor industry, community and destination organization leadership.
  • Explain the value of advocacy for the DMO and your local state and national industry.
  • Obtain the latest thinking and solutions to current destination organization challenges in the visitor industry, media, resident and government relations.
  • Understand the why and how to prepare a strategic advocacy and local communications plan.
8:00am - 5:00pm
Destination Leadership
Details +

Day 1 of 2

Faculty:

  • Craig Davis, CDME, VisitPITTSBURGH
  • Kathleen Frankford, CDME, Discover Lancaster
  • Kedran Crosby, MPS, Adjunct Graduate School Faculty, Elizabethtown College
  • Scott Burky, E4 Strategic Consultancy
  • Chris Kipper, Chief Financial Officer, Louisville CVB
  • Mary Grasha-Houpt, Vice President Human Resources, VisitPITTSBURGH
  • Tammy Blount, President & CEO, Monterey County CVB

Learning Objectives:

  •          Discuss the essence of leadership and the qualities needed to excel, both for your organization and within the community.

  •          Review the factors that contribute to organizational success, including organizational values, and company culture. 

  •          Adopt key leadership concepts and discuss the importance of emotional intelligence.

  •          Demonstrate the implications of not following best practices in financial leadership and review the benefits of doing a comprehensive organizational assessment.

  •          Highlight essential communications tools including the business plan, annual report, stakeholder meetings, and others.

  •          Discuss key human resources practices such as salary studies, handbook development, job descriptions and performance evaluations. 

  •          Understand how to find the right board member, the benefits of solid board governance, and effective ways to communicate with your board.

  •       Consider the importance of crisis communications and how you can ensure your DMO is prepared.

9:30am - 9:45am
Coffee Break
12:00pm - 1:00pm
Lunch
2:30pm - 2:45pm
Coffee Break
Saturday February 10, 2018
7:00am - 8:00am
Breakfast
7:00am - 5:00pm
Registration
8:00am - 5:00pm
Destination Advocacy and Community Relations
Details +

Day 2 of 2

Faculty:

  • Deb Archer, CDME, President & CEO, Greater Madison CVB
  • John Groh, CDME, Rockford Area CVB
  • Jack Johnson, Chief Advocacy Officer & Board Compliance, Destinations International 

Learning Takeaways:

  • Restate why and how industry, community and government relations impact destination marketing leadership and success
  • Learn Key principles and practices in strengthening the partnership among government, visitor industry, community and destination organization leadership.
  • Explain the value of advocacy for the DMO and your local state and national industry.
  • Obtain the latest thinking and solutions to current destination organization challenges in the visitor industry, media, resident and government relations.
  • Understand the why and how to prepare a strategic advocacy and local communications plan.
8:00am - 5:00pm
Destination Leadership
Details +

Day 2 of 2

 

Faculty:

  • Craig Davis, CDME, VisitPITTSBURGH
  • Kathleen Frankford, CDME, Discover Lancaster
  • Kedran Crosby, MPS, Adjunct Graduate School Faculty, Elizabethtown College
  • Scott Burky, E4 Strategic Consultancy
  • Chris Kipper, Chief Financial Officer, Louisville CVB
  • Mary Grasha-Houpt, Vice President Human Resources, VisitPITTSBURGH
  • Tammy Blount, President & CEO, Monterey County CVB

Learning Objectives:

 

  •          Discuss the essence of leadership and the qualities needed to excel, both for your organization and within the community.

  •          Review the factors that contribute to organizational success, including organizational values, and company culture. 

  •          Adopt key leadership concepts and discuss the importance of emotional intelligence.

  •          Demonstrate the implications of not following best practices in financial leadership and review the benefits of doing a comprehensive organizational assessment.

  •          Highlight essential communications tools including the business plan, annual report, stakeholder meetings, and others.

  •          Discuss key human resources practices such as salary studies, handbook development, job descriptions and performance evaluations. 

  •          Understand how to find the right board member, the benefits of solid board governance, and effective ways to communicate with your board.

  •       Consider the importance of crisis communications and how you can ensure your DMO is prepared.

9:30am - 9:45am
Coffee Break
12:00pm - 1:00pm
Lunch
2:30pm - 2:45pm
Coffee Break
Sunday February 11, 2018
7:00am - 8:00am
Breakfast
7:00am - 5:00pm
Registration
8:00am - 5:00pm
DMO Human Resources and Talent Management
Details +

Day 1 of 1.5

Faculty:

  • Jennifer Johnson, CDME, SHRM-CP, Monterey County CVB
  • Chris Ihrig, CEO, Fired-Up! Culture
  • Mary Grasha Houpt, CDME, Vice President, Human Resources, VisitPittsburgh

Learning Takeaways:

  • Explore the role of human resources management as it supports the success of the organization including the effective development of human capital as an agent for organizational change and results.
  • Identify and create a greater understanding of the employment laws that impact the relationships between employers and employees and how to ultimately utilize these in the design of policies and procedures to impact the goals and strategies of the organization.
  • Understand the role of benefits and compensation as a critical component of talent management, including engagement, performance, and organizational effectiveness.
  • Identify practices and tools of the trade for building a comprehensive training and development practices to impact career pathing, leadership development, collaboration to support organizational strategy and build a competitive advantage as an employer of choice.
  • Define your organizational and team culture, understand team engagement, and redefine talent management and performance.
  • Identify and discuss thoroughly the challenges and best practices in recruitment, orientation, separations and employment law compliance.
  • Engage participants in sharing their direct experiences in human resources/people management.
8:00am - 5:00pm
Destination Information and Research
Details +

Day 1 of 1.5

 

Faculty:

  • Andreas Weissenborn, Director of Research and Analytics, Destinations International 
  • Jim McCaul, Vice President, Destination Development and Advocacy
  • Amir Eylon, President, Longwoods International USA Inc
  • Matt Clement, Marketing Manager, Arrivalist Co
  • Adam Sacks, Founder and President, Tourism Economics, Inc
  • Edward G. McWilliams Ph.D. President, Reach Market Planning LLC

Learning Objectives

  • Review common methodologies used in Destination Research
  • Identify the main benefits in undertaking Destination Research 
  • Describe the lay of the land in Destination Marketing/Management Research
  • Examine the different roles with research plays within Destination Organization
9:30am - 9:45am
Coffee Break
12:00pm - 1:00pm
Lunch
2:30pm - 2:45pm
Coffee Break
Monday February 12, 2018
7:00am - 8:00am
Breakfast
8:00am - 12:00pm
Destination Information and Research
Details +

Day 1.5 of 1.5

 

Faculty:

  • Andreas Weissenborn, Director of Research and Analytics, Destinations International 
  • Jim McCaul, Vice President, Destination Development and Advocacy
  • Amir Eylon, President, Longwoods International USA Inc
  • Matt Clement, Marketing Manager, Arrivalist Co

Learning Objectives

 

  • Recognize why research is an intergral component of destination organizations.
  • Evaluate the current Research tools available to Destination Organization Professionals through Destinations International.
  • Differentiate the roles of research and measurement, and compare how each are utilized in destination marketing and management.
  • Review the varying methods and methodologies for research and measurement, including internal practices and outsourced research opportunities for destination organizations.
  • Translate data and analytics into practical actions and strategies for destination leaders.
  • Debate the impact of data and formulate strategies to augment research in advocacy and planning efforts.
8:00am - 12:00pm
DMO Human Resources and Talent Management
Details +

Day 1.5 of 1.5

Faculty:

  • Jennifer Johnson, CDME, SHRM-CP, Monterey County CVB
  • Chris Ihrig, CEO, Fired-Up! Culture
  • Mary Grasha Houpt, CDME, Vice President, Human Resources, VisitPittsburgh

Learning Takeaways:

  • Explore the role of human resources management as it supports the success of the organization including the effective development of human capital as an agent for organizational change and results.
  • Identify and create a greater understanding of the employment laws that impact the relationships between employers and employees and how to ultimately utilize these in the design of policies and procedures to impact the goals and strategies of the organization.
  • Understand the role of benefits and compensation as a critical component of talent management, including engagement, performance, and organizational effectiveness.
  • Identify practices and tools of the trade for building a comprehensive training and development practices to impact career pathing, leadership development, collaboration to support organizational strategy and build a competitive advantage as an employer of choice.
  • Define your organizational and team culture, understand team engagement, and redefine talent management and performance.
  • Identify and discuss thoroughly the challenges and best practices in recruitment, orientation, separations and employment law compliance.
  • Engage participants in sharing their direct experiences in human resources/people management.
* Schedule subject to change.
Course Rates
$0
CDME Attendee
Total admission rate will be based on courses taken. Two-day core courses are US$ 1,375 and one-day electives are US$ 795.

HOTEL

To book, modify or cancel your hotel reservations through Destinations International's room block, click the links below.

Rooms are still available. You may also call the hotel directly at 1-855-821-4281.
Sold out for February 11-12.
0
location
Washington
,
DC

All CDME courses will take place at the Marriott Marquis in the heart of Washington, DC.