2018 CMO Summit
2018 CMO Summit
Mar 4, 2018
Mar 6, 2018

Destination marketers don't color inside the lines, so why learn within walls?

Explore destination marketing like never before through off-site incubator sessions with some of the most well-respected luminaries in their fields.

About the Event

Destinations International's CMO Summit is your opportunity to join fellow marketing leaders and colleagues to discuss the evolving role of destination marketers and how your destination adapts to the dynamic landscape of place-making. 

Designed for professionals in leadership positions within the marketing department of their organizations, including Chief Marketing Officers, VPs and Directors, the CMO Summit will focus on highlighting true success stories in dynamic, hands-on sessions in one of the hottest renaissance cities in the U.S. today:

From Steel City to so much more, Pittsburgh is a living example of industrial transformation. What potential does your city have for metamorphosis?
Programming for innovation, how do you ride its waves to the benefit of residents and travelers alike?
Arts and Culture
Every artist has a unique story to tell. A destination is no different. How do you marry these two together?
They say the way to someone's heart is through their stomach. How do you leverage culinary gems to capture the hearts of visitors?



Sunday March 4, 2018
6:00pm - 7:30pm
Welcome Reception
Details +


Andy Warhol Museum, Hosted by VisitPITTSBURGH

Craig Davis and Tom Loftus of VisitPITTSBURGH and Don Welsh of Destinations International


Monday March 5, 2018
9:00am - 10:00am
Details +

Craig Davis, President & CEO, VisitPITTSBURGH

Don Welsh, President & CEO, Destinations International 

10:30am - 1:00pm
Incubator 1 - Branding
Details +

PPG Paints Arena-VisitPITTSBURGH Transformation Story
Andy Masich, President & CEO of the Senator John Heinz History Center

Andy will share about the transformation of the Steel City to a city now known for technology, medicine, education, banking, energy, tourism, sports, and food.

Airline and Destination Collaboration on Airport/Arrival Branding
Christina Cassotis, CEO of the Allegheny County Airport Authority, Winner of the ATW 2017 Best Airport Award
Tom Loftus, Chief Marketing Officer of VisitPITTSBURGH

Christina will share about the international marketing initiative with VistPITTSBURGH and surrounding counties and how the airport has been rebranded and re-energized and is driving visitation

0 to 22 NCAA Championships
Jennifer Hawkins, Executive Director of SportsPITTSBURGH

Jennifer will share about how Pittsburgh went from receiving no NCAA Championships to 22, the most given to any city. How re-branding and a community effort got it done.

1:30pm - 3:30pm
Incubator 2 - Innovation
Details +

Robert Meeder, PhD, Founder and President/CEO of Pittsburgh Gateway Corporation

Kristen Nolte, SVP Brand & Integrated Marketing of HomeAway

Chris McAndrews, VP of Marketing, Hospitality Cloud of Cvent

4:00pm - 5:30pm
Inspiration to Execution Sessions and Presentations
7:00pm - 9:00pm
Hosted Dinner
Details +

Destinations International will host dinner this evening.  Location TBD

Tuesday March 6, 2018
9:00am - 10:00am
Google & Destination Content: How CVBs Are Entering a New Era of Content
Details +

Google is continuing to enhance its destination content and travel products and is actively looking for destinations to participate in its content ecosystem. Numerous destinations have begun taking advantage of this opportunity, which enables destination marketers to review and contribute content across Google platforms such as Travel Guides, Maps and Trips to present their destinations in the most compelling light and create consumer engagement outside their own channels. This session will explore how participating destinations are realizing measurable marketing reach and increasing their relevance and value for their partners.

10:30am - 12:30pm
Incubator 3 - Arts & Culture
Details +

O'Reilley Theater
Kevin McMahon, President and CEO of the Pittsburgh Cultural Trust, a $50 million nonprofit agency

Kevin will talk about how a blighted, red light district was turned into an amazing Cultural District.

Baron Batch, Artist

Eric Shiner, Executive Director of The Andy Warhol Museum

2:00pm - 4:00pm
Incubator 4 - Culinary
Details +

Board buses and head to either Smallman Galley or Federal Galley

Tyler Benson and Ben Mantica, Co-Founders and Co-CEOs of Galley Group, Inc.

Justin Severino, Chef

Mitchell Davis, PhD, Executive Vice President of James Beard Foundation

Buses will drop attendees off at hotel or gallery.

6:00pm - 9:00pm
Dinner On Own
* Schedule subject to change.
2018 CMO Summit - Destination
Member price: $1,095.00
2018 CMO Summit - Luminary
For invited speakers

To book, modify or cancel your hotel reservations through Destinations International's room block, please call 1-855-338-3837.

Or call the hotel directly at 1-855-338-3837.

The room block cut off date is February 2, 2018.  

Please plan to arrive Sunday afternoon to get settled in before the evening welcome reception, and depart after 7:00pm Tuesday evening following the last Incubator or stay and enjoy a night enjoying Pittsburgh culinary scene on your own.

If you have any questions, don't hesitate to contact us at [email protected].