2018 CDME Alberta
2018 CDME Alberta
Apr 3, 2018
Apr 6, 2018

Join fellow senior executives in advancing your career to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment.

The CDME program focuses on vision, leadership, productivity and implementing business strategies. Sign up for the following face-to-face courses in Banff, AB, Canada now:

Two-Day Core Course

  • Strategic Issues in Destination Management: Tuesday, April 3 - Wednesday, April  4

One and a Half-Day Elective Course

  • Destination Technology and Digital Marketing: Thursday, April 5 - Friday, April 6

Schedule

Tuesday April 3, 2018
7:00am - 8:00am
Breakfast
7:00am - 5:00pm
Registration
8:00am - 5:00pm
Strategic Issues in Destination Management
Details +

Day 1 of 2

Learning Takeaways:

  • Understand what it means to be a destination marketer, manager and leader.
  • Understand global and national constraints, opportunities and trends affecting destination marketing and management. 
  • Learn the key factors and new initiatives that make destination marketing professionals and organizations successful.
  • Discern the destination visioning and strategic planning process and how the community and industry become stakeholders in branding and tourism development.
  • Know the latest thinking and solutions to current destination issues and challenges such as branding, funding, performance accountability, community relations/advocacy, industry partnerships and visitor relationship management.
9:30am - 9:45am
Coffee Break
12:00pm - 1:00pm
Lunch
2:30pm - 2:45pm
Coffee Break
Wednesday April 4, 2018
7:00am - 5:00pm
Registration
7:00am - 8:00am
Breakfast
8:00am - 5:00pm
Strategic Issues in Destination Management
Details +

Day 2 of 2

Learning Takeaways:

  • Understand what it means to be a destination marketer, manager and leader.
  • Understand global and national constraints, opportunities and trends affecting destination marketing and management. 
  • Learn the key factors and new initiatives that make destination marketing professionals and organizations successful.
  • Discern the destination visioning and strategic planning process and how the community and industry become stakeholders in branding and tourism development.
  • Know the latest thinking and solutions to current destination issues and challenges such as branding, funding, performance accountability, community relations/advocacy, industry partnerships and visitor relationship management.
9:30am - 9:45am
Coffee Break
12:00pm - 1:00pm
Lunch
2:30pm - 2:45pm
Coffee Break
Thursday April 5, 2018
7:00am - 8:00am
Breakfast
7:00am - 5:00pm
Registration
8:00am - 5:00pm
Destination Technology and Digital Marketing
Details +

Day 1 of 1.5

9:30am - 9:45am
Coffee Break
12:00pm - 1:00pm
Lunch
2:30pm - 2:45pm
Coffee Break
Friday April 6, 2018
7:00am - 8:00am
Breakfast
8:00am - 12:00pm
Destination Technology and Digital Marketing
Details +

Day 1.5 of 1.5

* Schedule subject to change.
Course Rates
$0
CDME Attendee
Total admission rate will be based on courses taken. Two-day core courses are US$ 1,375 and one-day electives are US$ 795.
location
Banff
,
AB

All CDME courses will take place at the Elk + Avenue Hotel. For housing reservations, please book directly through the hotel by clicking here.