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Chicago riverwalk

2025 Annual Convention

July 9-11, 2025 | Chicago, IL, USA

Annual Convention is the destination organization industry's premier event to meet your peers and gain cutting-edge knowledge to tackle the challenges of tomorrow.

Register Now

The world of destination marketing and management is now completely different. Destination organization professionals of today must have a renewed focus on solutions to tackle the challenges of showcasing organizational strength and resilience that create welcoming communities and increase resident engagement. Now is the time to revisit the values of destination organizations through destination stewardship and workforce development programs to retain top talent.

Donate an Auction Item

We’re thrilled to invite you to participate in the 2025 Annual Convention Silent Auction. By donating an auction item, you’ll showcase your destination or organization while contributing to this pivotal gathering of thought leaders and innovators.

Donate a Silent Auction Item

Keynote Speakers

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Andre Norman headshot

Andre Norman

Founder, Second Chance University

Andre’s personal experiences have helped him empower companies to have authentic, unvarnished conversations that drive change. To date, he has impacted communities in 25 countries, from North America to West Africa, with his story of perseverance and commitment to social change. Andre has delivered 1,230 speeches and helped 1,720 companies make a positive impact on society.

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Justin Wren headshot

Justin Wren

Founder, Fight for the Forgotten

Fight for the the Forgotten is a non-profit that helps the Pygmy people in the Congo.  Justin is also a speaker, author and former MMA champion who overcame addiction and depression.

DMO Early Bird Pricing

Register before April 3, 2025 for early bird pricing! 

DMO Member 
US$1,195

DMO Member Bundle (5 or more) 
US$1,095

Register Now

Qualifications for Bundle Pricing

*Code needed to receive the discount: 25ACBUNDLE

  • Destination MUST currently hold an active membership.
  • Destination MUST register through their organization account.
  • Destination MUST register all attending staff at one time.
  • Destination MUST register a minimum of five (5) staff.
  • This rate is ONLY applicable during early bird (through April 3, 2025).
  • Refunds are not applicable; substitutions will be considered.

The destination will be billed for any applicable adjustments if the above requirements are not met throughout the registration process.

2025 Regular Pricing

DMO Member
US$1,395

Partner
US$1,695

Non-Member Rate  
US$2,095

The Non-Member Rate is available for CVBs and Supplier organizations who are not members of Destination International through annual membership. 

Attendees by Job Level

Annual Convention is an opportunity for all members of the industry to gather and network, regardless of where you are in your career path. Take a look at the breakdown of attendees by job level.

  • 21.4%
    VP Level
  • 39.2%
    Executive Level
  • 24.5%
    Director Level
  • 14.9%
    Entry Level

Attendees by Budget Size

Attendees come from destinations of all shapes and sizes. Annual Convention offers unparalleled opportunity to network with peers facing the same challenges that you are.

  • 28.1%
    Greater than $10 Million
  • 19.2%
    $5 million - $10 million
  • 24.7%
    $2 million - $5 million
  • 28%
    Less than $2 million

Schedule at a Glance

Tuesday, July 8

Association Executive Committee Meeting
*Invite Only

11:30 AM - 12:30 PM

Temp More Body

Foundation Executive Committee Meeting
*Invite Only

1:00 PM - 2:00 PM

Joint Meeting of the Association Board of Directors and Foundation Board of Trustees

3:00 PM - 5:00 PM

Leadership Reception
*Invite Only

6:00 PM - 8:00 PM

Former Chairs Dinner
*Invite Only

7:30 PM - 9:30 PM

Wednesday, July 9

Committee Meetings

8:30 AM - 12:00 PM

Destinations International's Tools Symposium (Pre-Registration Required)

8:30 AM - 12:00 PM

Join us for this pre-conference workshop! As a pre-event activation before our annual convention, the Destinations International’s Tools Symposium will bring together destination professionals who are current users of these tools as well as along with potential new users. This half-day event will provide hands-on insights into key tools, including the Event Impact Calculator and its modules, the Symphony Platform and the Website Impact Calculator. In addition to bringing together existing users, the activation will also welcome potential users of the tool who might be interested in one or many of the tools.

In collaboration with Tourism Economics, this symposium will equip users with best practices, case studies, and actionable strategies to maximize the impact of these sector-leading tools.

The symposium is an optional add-on session to Annual Convention. Add the session during the registration process.
Cost: US$249

Visitor Services Summit (Additional Registration Required)

9:00 AM - 4:00 PM

Calling all visitor experiences, services and community engagement professionals - you're invited to join for the 2025 Visitor Services Summit!. This full day of programming (leading up to DI's Annual Convention) offers interactive and immersive sessions designed to discover new and innovative ways to utilize your visitor center as a powerful tool for building brand awareness, re-envisioning the evolving role of visitors centers and fostering community engagement. This year's Summit is the perfect opportunity to partake in peer-to-peer discussions, sharing key learnings from your destinations' challenges/successes and best practices, leaving attendees with inspiration to tackle the year ahead.

Visitor Services Summit is a separate event co-located with Annual Convention. Learn more and register here.
Cost: US$650 members | US$975 non-members

Funding Forum brought to you by Civitas (Complimentary Pre-Registration Required)

1:00 PM - 3:00 PM

What separates destinations that merely survive from those that truly thrive? One word: Funding. In an era of uncertain budgets and shifting priorities, destinations cannot afford to rely on traditional funding models. The Funding Forum by Civitas brings together the brightest minds in destination management to tackle today's most complex funding challenges head-on. Immerse yourself in case studies from trailblazing destinations that have mastered sustainable funding models, connect with fellow leaders tackling identical challenges, and gain critical insights into legislation reshaping the funding landscape. At this event, you’ll discover powerful advocacy tactics to champion your funding priorities with key stakeholders and policymakers effectively. Confront the most pressing DMO threats head-on as industry experts address the legislative landscape of short-term rentals and the growing trend of redirecting DMO funding toward affordable housing initiatives. Join us as we look at the trends in funding priorities, including the increasing demand for financing sports facilities development. At this one-of-a-kind session, you'll gain the connections, insights, advocacy perspectives, and roadmap needed to secure your destination's financial resilience for years to come—because in today's competitive landscape, innovative funding backed by strategic advocacy isn't just an advantage; it's essential for survival.

The forum is an optional add-on session to Annual Convention that is complimentary to Destinations International members on a space-available basis. Add the session during the registration process.

Capturing Your Next Traveler When It Matters Most brought to you by Expedia Group Media Solutions (Complimentary Pre-Registration Required)

1:00 PM - 3:00 PM

Join the team at Expedia Group Media Solutions to hear the latest industry insights and traveler trends that are shaping travel marketing decisions. From AI to audience extension and everything in between, these travel advertising experts will show how you can reach your next best traveler, when you need it most.

The session is an optional add-on session to Annual Convention that is complimentary to Destinations International members on a space-available basis. Add the session during the registration process.

Chicago Connection: Experience the Power of Community (Pre-Registration Required)

1:00 PM - 4:00 PM

The 2025 CSR Activity is an immersive volunteer and learning experience designed to connect attendees with the heart of Chicago’s communities. This initiative blends meaningful service and offers a rich understanding of Chicago’s past, present, and future through the lens of community changemakers.

Additional details available soon. The activity is an optional add-on session to Annual Convention. Add the session during the registration process.

Recognition Celebration

4:30 PM - 6:15 PM

Join us for a celebration of industry accomplishments prior to the Annual Convention opening reception. We will recognize individuals and organizations that are being honored for CDME credentials, DMAP accreditation, Hall of Fame, Destination Organization Leadership Awards, and 30 Under 30.

Welcome Reception

7:00 PM - 9:00 PM

Thursday, July 10

Wellness Activity presented by SearchWide Global

6:30 AM - 7:30 AM

Networking Breakfast

7:45 AM - 8:45 AM

Opening Keynote: Justin Wren

9:00 AM - 10:15 AM

Justin Wren, Founder, Fight for the the Forgotten, a non-profit that helps the Pygmy people in the Congo.  He is also a speaker, author and former MMA champion who overcame addiction and depression.

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Justin Wren headshot

Justin Wren

Founder

Fight for the Forgotten

 

 

 

Breakout Sessions, CEO Lounge, Emerging Leaders Lounge

10:45 AM - 11:30 AM

Breakout Sessions, CEO Lounge, Emerging Leaders Lounge

11:45 AM - 12:30 PM

Networking Lunch

12:30 PM - 1:30 PM

Breakout Sessions, CEO Lounge, Emerging Leaders Lounge

1:45 PM - 2:30 PM

Networking Break

2:30 PM - 3:00 PM

General Session

3:15 PM - 4:30 PM

Friday, July 11

Wellness Activity presented by Miles Partnership

6:30 AM - 7:30 AM

Networking Breakfast

8:30 AM - 9:30 AM

Breakout Sessions, CEO Lounge, Emerging Leaders Lounge

9:45 AM - 10:30 AM

Networking Break

10:30 AM - 11:00 AM

Breakout Sessions, CEO Lounge, Emerging Leaders Lounge

11:15 AM - 12:00 PM

Networking Lunch

12:00 PM - 1:00 PM

Breakout Sessions, CEO Lounge, Emerging Leaders Lounge

1:15 PM - 2:00 PM

Breakout Sessions, CEO Lounge, Emerging Leaders Lounge

2:15 PM - 3:00 PM

Networking Break

3:00 PM - 3:30 PM

Closing Keynote: Andre Norman

3:45 PM - 5:00 PM

Andre Norman, Founder, Second Chance University. Andre’s personal experiences have helped him empower companies to have authentic, unvarnished conversations that drive change. To date, he has impacted communities in 25 countries, from North America to West Africa, with his story of perseverance and commitment to social change. Andre has delivered 1,230 speeches and helped 1,720 companies make a positive impact on society.

Image
Andre Norman headshot

Andre Norman

Founder

Second Chance University

 

 

 

Closing Party

7:00 PM - 10:00 PM

Location & Travel Information

2025 Annual Convention and Visitor Services Summit will take place at the McCormick Place - West Building in Chicago.

2317 South Indiana Ave
Chicago, IL 60616

41.850719058661, -87.620496774854

Host Hotel Information

We are pleased to offer a hotel block at the following properties that are all within walking distance and connected via skybridges to the McCormick Place – West Building:

  • Hyatt Regency McCormick Place (host hotel) - starting at US$269/night plus taxes and fees
  • Marriott Marquis Chicago - starting at US$259/night plus taxes and fees
  • Hilton Garden Inn McCormick Place - starting at US$249/night plus taxes and fees
Choose Chicago Microsite

We are proud to partner with Choose Chicago on the 2025 Annual Convention. Take a look at the event microsite to learn more about all the things to see and do in Chicago while you're there.

Choose Chicago Microsite

Airline Travel Discounts
  • United Airlines is offering discounted travel rates of up to 8% off published fares for attendees to summer events in Chicago. Use the direct booking link to book your flights. Travel must begin by July 4, 2025 and end by July 18, 2025 for flights to/from Chicago O'hare International Airport (ORD). Please note, United does not offer discounts to Chicago Midway (MDW).
  • Air Canada is offering discounted travel rates of up to 15% off published fares for attendees to summer events in Chicago. Use promotion code UGKBZAM1 to book your flights. Travel must begin by July 2, 2025 and end by July 18, 2025 for flights to/from Chicago O'hare International Airport (ORD). Please note, Air Canada does not offer discounts to Chicago Midway (MDW).

 

Donate to the Silent Auction

We’re thrilled to invite you to participate in the 2025 Annual Convention Silent Auction. By donating an auction item, you’ll showcase your destination or organization while contributing to this pivotal gathering of thought leaders and innovators through the Destinations International Foundation.

Donate a Silent Auction Item